Brief Introduction
Many wonderful games make appearances in the app stores, and while often well-built, aesthetically appealing, and rewarding to play, they generally come and go before you know it. Genuine and sustainable monetization is necessary for your game to be successful over the long-term. The skills you learn in this course will enable you to pursue and implement the most effective monetization strategies for your game, build a game that keeps your players interested and engaged, and present your game inCourse Summary
Learn how to engage and monetize mobile game users with this course. Discover the best strategies for game design, user acquisition, and monetization.Key Learning Points
- Understand the principles of game design and how to optimize for engagement
- Explore different user acquisition strategies and how to measure success
- Learn how to monetize mobile games through advertising and in-app purchases
Job Positions & Salaries of people who have taken this course might have
- Mobile Game Designer
- USA: $80,000 - $150,000
- India: ₹6,00,000 - ₹18,00,000
- Spain: €30,000 - €60,000
- Mobile Game Marketer
- USA: $60,000 - $120,000
- India: ₹5,00,000 - ₹12,00,000
- Spain: €25,000 - €50,000
- Mobile Game Monetization Specialist
- USA: $70,000 - $130,000
- India: ₹6,00,000 - ₹15,00,000
- Spain: €30,000 - €55,000
Related Topics for further study
Learning Outcomes
- Understand the key principles of game design and how to apply them to mobile games
- Learn how to measure the success of different user acquisition strategies
- Develop skills in mobile game monetization through advertising and in-app purchases
Prerequisites or good to have knowledge before taking this course
- Basic understanding of mobile games and their mechanics
- Familiarity with mobile app stores and user acquisition channels
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures and quizzes
- Real-world case studies and examples
Similar Courses
- Mobile Game Development
- Mobile App Marketing
Related Education Paths
Notable People in This Field
- Eric Seufert
- John Koetsier
Related Books
Description
You will learn the most effective monetization strategies for your game, how to keep your players interested and engaged, so that your game stands out in the app store.Requirements
- Some experience with Java, Android Studio, and activities is very helpful for coding in your own ads, otherwise minimal technical experience is required. See the Technology Requirements for using Udacity.
Knowledge
- Instructor videosLearn by doing exercisesTaught by industry professionals
Outline
- lesson 1 Engagement Learn the best design strategies to build an addictive game. Designing game difficulty and including competition and social networks to get players more involved. Inspiring engagement is critical for a game to produce revenue in the long-term. lesson 2 Monetization Models Monetization strategies for both paid games and free-to-download “freemium” games. A comparison of both premium and freemium models. How to effectively implement ads and in-app purchases. lesson 3 Best Publishing Practices Get useful player feedback and how to test out versions of your game with A/B testing. Design strategies for choosing what will appear in the app store—like icons and screenshots. Get your game to stand out against the competition.
Summary of User Reviews
Learn how to monetize mobile games through engaging gameplay and user experiences. Students praise the practicality of the course and its applicability to real-world scenarios.Key Aspect Users Liked About This Course
The practicality of the coursePros from User Reviews
- Practical and applicable to real-world scenarios
- Engaging gameplay examples
- Great insights into user experience
- Clear and concise lessons
- Experienced instructors
Cons from User Reviews
- Some content may be too basic for advanced developers
- Not enough emphasis on marketing strategies
- Lack of hands-on projects
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