Course Summary
This capstone project is designed to help you put into practice all of the communication skills you have learned throughout the Effective Communication Specialization. You will apply these skills by creating a comprehensive communication plan for a real-life business situation.Key Learning Points
- Learn how to apply effective communication skills in a real-life business situation
- Create a comprehensive communication plan
- Receive feedback from peers and experts
Job Positions & Salaries of people who have taken this course might have
- Marketing Manager
- USA: $64,000
- India: ₹1,200,000
- Spain: €28,000
- Public Relations Specialist
- USA: $60,000
- India: ₹1,000,000
- Spain: €26,000
- Human Resources Manager
- USA: $71,000
- India: ₹1,500,000
- Spain: €32,000
Related Topics for further study
Learning Outcomes
- Create a comprehensive communication plan for a real-life business situation
- Apply effective communication skills in a professional setting
- Receive feedback and improve communication skills
Prerequisites or good to have knowledge before taking this course
- Completion of all courses in the Effective Communication Specialization
- Basic knowledge of business communication
Course Difficulty Level
AdvancedCourse Format
- Online
- Self-paced
- Project-based
Similar Courses
- Communication Strategies for a Virtual Age
- Business Communication
- Interpersonal Communication
Related Education Paths
- Professional Certificate in Effective Communication
- Professional Certificate in Leadership and Management
Related Books
Description
In the Effective Communication Capstone learners apply the lessons of Business Writing, Graphic Design, and Successful Presentation to create a portfolio of work that represents their mastery of writing, design, and speaking and that expresses their personal brand. The portfolio includes three individual elements—a written memo, a slide deck, and a presentation—integrated around a single topic. We provide the elements for a basic capstone, but we also invite our learners to create their own project if they so choose. This self-designed "Challenge Capstone" allows learners to engage meaningfully in their world by choosing a project relevant to their current job or by volunteering to write, design, and speak for a social organization of their choice.
Outline
- Capstone Introduction
- Welcome to the Capstone
- A Message of Thanks from Quentin, Dave, and William
- William Delivers the Effective Communication Pitch
- Introduction to the Capstone
- Accepting the Challenge Capstone
- Embarking on the Clarity Guitars Capstone (Business Case Included Here)
- For Clarity Guitars: Growth in the Global Market
- Quentin's Final Coursera Pitch Memo Revealed
- Dave's Final Slides Designed
- Writing the Memo
- Composing the Memo
- Excavating Quentin's Scaffold in the Pitch Memo
- Optional Review: Be The Windowpane
- Optional Review: Waste No Time
- Optional Review: The 10 Principles of Good Writing Revisited and Explained (The Business Writing Conclusion)
- The Memo Assignment
- Optional Review: The Scaffold
- Optional Review: The List of the 10 Principles of Good Business Writing
- Optional Review: Self-Revision Checklist
- Designing the Slides
- The In-Between Guy
- Designing the Coursera Pitch Slides
- Optional Review: Unexpected Places Yield Unexpected Results
- Optional Review: Introducing the Grid
- The Design Assignment
- Brainstorming a Design Style
- A Sample Written Description of a Design Strategy
- Using Templates
- Aim for the Rectangle Outside the Box
- 5 Best Practices of Good Presentation Design
- Creating the Presentation
- Crafting the Speech
- Optional Review: The Paradox of Public Speaking
- Optional Review: The Basic Formula
- Optional Review: The Central Importance of the Introduction
- Optional Review: Dynamic vs. Static (Getting into your Brand)
- The Presentation Assignment
- Optional Review: Kuskin's Top Ten Best Practices
- Optional Review: The Formula
- The Final Push
- The Final Synthesis
- It's a Wrap! A conversation about our approach, what we learned, and what Coursera means to us
- The Final Assignment: Weaving it All Together
Dr. Quentin McAndrew
4.7 Raiting
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