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Doing Business in Latin America

Approx. 20 hours to complete

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Course Summary

This course focuses on the business environment in Latin America, covering topics such as cultural differences, economic challenges and opportunities, and strategies for success.

Key Learning Points

Gain a deeper understanding of the complexities of doing business in Latin America
Learn how to navigate cultural differences and effectively communicate with local stakeholders
Explore strategies for success in the region's unique economic and political landscape

Learning Outcomes

Develop a comprehensive understanding of the business environment in Latin America
Learn strategies for effective communication and relationship building with local stakeholders
Understand the unique economic and political challenges and opportunities in the region

Prerequisites or good to have knowledge before taking this course

Basic understanding of business concepts
Fluency in English

Course Difficulty Level

Intermediate

Course Format

Self-paced
Online

Similar Courses

Doing Business in China
Doing Business in India

Notable People in This Field

Andrés Oppenheimer
Moisés Naím

Related Books

Description

Join us in the course Doing Business in Latin America. In this course, you will learn about the characteristics of the biggest multilatinas, how they have built their domestic and international competitive advantage, and you will identify which are the challenges and innovations to achieve the sustainability of their superior economic performance.

The course includes videos presenting and explaining the topics, learning and evaluation activities, interviews, reviews, reports, and additional bibliography. Assessment activities are designed so that you get feedback, which is saved in the platform, so that you can pick up where you left off when you go online again. Our educational focus enables meaningful and practical learning, in which students build knowledge through their own reflection, their own experience, and genuine cooperation with others. All the learning activities on the course were designed with these principles as a basis. We will guide you through a series of videos and practical assignments that will allow you to reflect on and understand the economic, social, and environmental challenges and opportunities that have allowed multilatinas to build their leadership in and from the Latin American region. This course is for those who want to expand their knowledge about Latin American companies’ businesses. In particular, it is designed for those who want to understand how international success stories are built in the region and how many challenges have turned into opportunities for the business sector. This course does not require any previous knowledge and therefore it is especially relevant for people in academic training, who want to complement their studies or to have a space for reflection and interaction with others who are interested and experienced in this field. Finally, this course can be useful for professors in the field of international business and strategy, who want to gain in-depth knowledge about multilatinas and companies in Latin America. At the end of this course, you will understand thoroughly the most important concepts regarding internationalization topics. You will understand the opportunities offered by the Latin American context that has forced multilatinas to become resilient, to create new value propositions in their activities, and often to rethink the role they play in the territories where they operate. In the final assignment, you will record a video in which you will make a summary of the advantages of doing business in the Latin American region, based on what you have reflected on and learned. This way you will demonstrate your capacity of giving a precise, informed and revealing opinion about the topic. The course is designed to last 4 weeks with a workload of 6-7 hours per week, but you can take as long as you need. All the information about your participation and progress will always be available and updated on Coursera. You can pick up in the activities you left off. For example, you can watch a video as many times as you want, pause it to take notes or put it off while you consult some of the additional bibliography that we provide you with. Finally, this course is part of the specialization Doing Business in Latin America, created by Universidad de los Andes, Instituto Tecnológico de Monterrey, and Pontificia Universidad Católica de Chile. We invite you to take the other two courses if you have not yet taken them. This course is for people who want to expand their knowledge about Latin American companies’ businesses. In particular, it is designed for those who want to understand how international success stories are built in the region and how many challenges have turned into opportunities for the business sector. This course does not require any previous knowledge and therefore it is especially relevant for people in academic training, who want to complement their studies or to have a space for reflection and interaction with others who are interested and experienced in this field. Finally, this course can be useful for professors in the field of international business and strategy, who want to gain in-depth knowledge about multilatinas and companies in Latin America.

Outline

How do multilatinas create competitive advantage?
Introduction to the course “Multilatinas and Latin American companies”
How do multilatinas create competitive advantage?
The power of a brand
Technology to develop competitive advantage
Course presentation
Tips for success
The role of multilatinas in Latin American countries
Beyond cost leadership
Discovering how multilatinas compete
Connected products
Test your hypothesis
The competitive advantage of multilatinas

Driving forces behind business development in Latin America
Ecopetrol and future sustainability of the hydrocarbon business
Strategy, natural resources, and country context
Economic groups in Latin America
Modern industrial policy in Latin America
The role of the state in Latin America’s development
Connecting companies' strategies with the country context
La maldición de los recursos naturales (The resource curse or the paradox of plenty)
Multilatinas' internationalization strategies
Linking family, business and politics
I understand the role of the state

Internationalization strategies
Internationalization process in detail
From Colombia to the world: The Avianca case
Entry modes
The accelerated growth of Asian multinationals
Where, how and when to internationalize: Multilatinas’ internationalization strategies
Multilatinas in the region
How to choose a field of action
Multilatinas vs. Asian multinationals
Understanding strategic internationalization decisions

Innovation and entrepreneurship in Latin America
High-impact entrepreneurship, technology and sustainability in Latin America
Endeavor: High-impact entrepreneurship in Latin America
A technological unicorn transforming consumption in the city
Social and environmental impact of companies in Latin America.
Sustainability and entrepreneurship strategies in a multilatina: Grupo Bimbo
Creative industries in Latin America
End of the course
Entrepreneurship in Latin America
The economic impact of the creative industries in the Americas
Your video to promote Latin American companies
Innovación, emprendimiento e impacto en América Latina

Summary of User Reviews

Learn about the Latin American business world with the Business Latam course on Coursera. Users have praised the course for its engaging content and knowledgeable instructors.

Key Aspect Users Liked About This Course

engaging content

Pros from User Reviews

Knowledgeable instructors
Interactive and engaging content
Real-world examples and case studies
Great for those interested in Latin American business
Flexible schedule and self-paced learning

Cons from User Reviews

Some technical issues with the platform
Not as in-depth as some users expected
Limited interaction with other students
No certification or accreditation

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