Course Summary
This course covers the fundamentals of digital transformation and how it can help organizations thrive in the digital age. Learn how to use technology to improve business processes, customer experiences, and overall performance.Key Learning Points
- Understand the impact of digital transformation on businesses and industries
- Learn how to identify opportunities for digital transformation in your organization
- Develop a digital transformation strategy and roadmap
Job Positions & Salaries of people who have taken this course might have
- USA: $107,000
- India: ₹1,500,000
- Spain: €62,000
- USA: $107,000
- India: ₹1,500,000
- Spain: €62,000
- USA: $174,000
- India: ₹4,000,000
- Spain: €120,000
- USA: $107,000
- India: ₹1,500,000
- Spain: €62,000
- USA: $174,000
- India: ₹4,000,000
- Spain: €120,000
- USA: $75,000
- India: ₹1,200,000
- Spain: €45,000
Related Topics for further study
Learning Outcomes
- Understand the key concepts and principles of digital transformation
- Identify digital transformation opportunities in your organization
- Develop and implement a digital transformation strategy
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business operations
- Familiarity with technology and digital tools
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Digital Transformation Strategy
- Leading Digital Transformation
- Digital Transformation in Healthcare
Related Education Paths
- Digital Transformation Certification
- Business Strategy Certification
- Marketing Analytics Certification
Notable People in This Field
- Founder and CEO of Constellation Research
- Founder and Senior Fellow at Altimeter, a Prophet Company
- VP Platform Ecosystem at HubSpot
Related Books
Description
Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
Knowledge
- The underlying economics of innovation, technology, and market disruptions
- The pros and cons of current digital technologies driving advancement
- How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Outline
- How Technology Changes Business
- Course Introduction
- Week 1 Introduction
- Exponential Evolution of Technology
- Deconstruction of the Value Chain
- Interview with Philip Evans on Deconstruction
- Technology Makes the Difference
- Digital Transformation at Pitney Bowes
- Interview with Pitney Bowes CEO, Marc Lautenbach
- Interview with Pitney Bowes Executive Vice President & President of Commerce Services, Lila Snyder
- Week 1 Conclusion
- Welcome to the Specialization
- Course Overview & Requirements
- Survey
- Practice Quiz: Technology Laws of Business Disruption
- Week 1 Quiz: Technology Laws of Business Disruption
- The Mechanics of Disruption
- Week 2 Introduction
- A Historical Perspective
- Disruption Is Not New Part I
- Disruption Is Not New Part II
- Environmental Analysis & the Competitive Life Cycle
- The Competitive Life Cycle in Detail
- The Liability of Incumbency
- The Economics of Innovation
- A Portfolio View
- Week 2 Conclusion
- Practice Quiz: Understanding the Context
- Practice Quiz: Winning in the Digital Age
- Week 2 Quiz on Foundations of Digital Transformation
- Digital Trends Past and Future
- Week 3 Introduction
- Big Data Part I
- Big Data Part II
- Interview with John Rose on Trust
- Shift to the Cloud Part I
- Shift to the Cloud Part II
- Internet of Things
- Additive Manufacturing Part I
- Additive Manufacturing Part II
- Cyber Security Part I
- Cyber Security Part II
- Artificial Intelligence Part I
- Artificial Intelligence Part II
- Blockchain Part I
- Blockchain Part II
- Interview with Nicolas Harlé on Blockchain
- Combination of Trends
- Tour Through BCG's Innovation Center for Operations
- Interview with Moundir Rachidi on Industry 4.0
- Week 3 Conclusion
- Practice Quiz: Drivers of Digital Transformation
- Practice Quiz: Opportunities and Challenges
- Practice Quiz: Emerging Trends and Technologies
- Practice Quiz: Emerging Trends and Technologies
- Week 3 Quiz: High-profile Digital Technologies
- Your Path to Digital Transformation
- Week 4 Introduction
- Interview with Tom Reichert on the Framework
- Strategy Driven by Digital
- Digitize the Core Part I
- Digitize the Core Part II
- Interview with Antoine Gourévitch on Digitization
- New Digital Growth Part I
- New Digital Growth Part II
- Innovation & UVA's i.Lab
- People & Organization
- Interview with Martin Danoesastro on Agile @ Scale
- Data & Analytics Part I
- Data & Analytics Part II
- Data & Analytics at London's Heathrow Airport
- Technology
- Interview with Stefan Mohr on Technology
- Ecosystems
- Interview with Ralf Dreischmeier on Success Factors of Digital Transformation
- Week 4 Conclusion
- Course Conclusion
- Practice Quiz on Layer 2: The Fundamental Duality
- Practice Quiz on Layer 3: The Core Enablers
- Week 4 Quiz: Your Path to Digital Transformation
Summary of User Reviews
Discover how to lead digital transformation in your organization with the BCG-UVA-Darden Digital Transformation course on Coursera. Students praise the course for its engaging content and practical approach to digital transformation.Key Aspect Users Liked About This Course
practical approach to digital transformationPros from User Reviews
- Engaging content
- Practical application of digital transformation concepts
- Insightful case studies
- Interactive assignments
- Great for both beginners and experienced professionals
Cons from User Reviews
- Some sections may be too basic for experienced professionals
- Limited discussion on ethical implications of digital transformation
- Not for those looking for technical training
- Lack of personalized feedback from instructors
- Some technical difficulties with the platform
Michael Lenox
4.8 Raiting
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