Brief Introduction
Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.Course Summary
This course teaches learners about digital marketing and the skills needed to succeed in the digital era. It covers various topics such as search engine optimization, social media marketing, email marketing, and content marketing.Key Learning Points
- Learn about digital marketing strategies and tactics
- Understand the importance of search engine optimization (SEO)
- Create effective social media campaigns
- Develop email marketing campaigns
- Create engaging content for your audience
Related Topics for further study
Learning Outcomes
- Develop a digital marketing strategy
- Create and implement a social media campaign
- Understand email marketing best practices
Prerequisites or good to have knowledge before taking this course
- Basic computer skills
- Access to the internet
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
Similar Courses
- Digital Marketing Fundamentals
- The Complete Digital Marketing Course - 12 Courses in 1
Related Education Paths
Notable People in This Field
- Neil Patel
- Gary Vaynerchuk
Related Books
Requirements
- This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? .
Knowledge
- Introduction to digital marketingDisplay and pay-per-click advertisingSearch engine optimisationEmail marketingHow to integrate these techniques
Summary of User Reviews
Read reviews of FutureLearn's Digital Skills: Digital Marketing course. Learners praise the practical and relevant content that covers a wide range of topics in digital marketing. Overall, learners felt this course helped them improve their digital marketing skills.Pros from User Reviews
- Practical and relevant content
- Covers a wide range of topics in digital marketing
- Helped learners improve their digital marketing skills
- Engaging and interactive course format
- Expert instructors with industry experience
Cons from User Reviews
- Some learners found the course content to be too basic
- Limited opportunities for interaction with other learners
- Some learners experienced technical difficulties with the platform
- Some learners felt the course moved too quickly through certain topics
- No certification offered upon completion
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