Brief Introduction
Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics.Course Summary
Learn how to effectively use paid media to drive traffic and revenue for your business. This course covers everything from paid search to programmatic advertising.Key Learning Points
- Understand the different types of paid media and how to choose the right one for your business goals
- Learn how to create effective ad campaigns and optimize them for maximum ROI
- Discover advanced strategies for targeting and retargeting your ideal audience
Related Topics for further study
Learning Outcomes
- Develop a comprehensive paid media strategy for your business
- Create effective ad campaigns that drive traffic and revenue
- Optimize your campaigns for maximum ROI
Prerequisites or good to have knowledge before taking this course
- Basic understanding of digital marketing
- Access to a computer and internet connection
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Interactive
Similar Courses
- Digital Marketing
- Social Media Advertising
- Google Ads Fundamentals
Related Education Paths
Notable People in This Field
- Neil Patel
- Rand Fishkin
- Mari Smith
Related Books
Requirements
- This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Knowledge
- Introduction to Paid mediaHow can a business benefit from using Paid mediaSocial media advertising and returns on investmentGoogle AdwordsFacebook AdsTwitter AdsYoutube AdsUsing keywordsDifferences between campaign, ad set, and ad
Summary of User Reviews
Learn about paid media with this online course from FutureLearn. Users have praised the course for its comprehensive coverage of the topic and engaging teaching style. Many have found the course to be a great introduction to paid media, and appreciate the practical tips and advice provided by instructors.Key Aspect Users Liked About This Course
Comprehensive coverage of paid mediaPros from User Reviews
- Engaging teaching style
- Practical tips and advice
- Good introduction to paid media
Cons from User Reviews
- Some users found the course content to be basic
- Course may not be suitable for experienced professionals
- Limited interaction with instructors
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