Demand management: Breaking down today’s commercial silos
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Approx. 14 hours to complete
Course Summary
Learn the basics of demand management, including forecasting, planning, and inventory management, in this comprehensive course. Gain practical skills and techniques for optimizing inventory and improving customer satisfaction.Key Learning Points
- Understand the importance of demand management in businesses of all sizes
- Learn how to forecast demand and plan inventory levels
- Explore techniques for improving customer satisfaction and reducing waste
Related Topics for further study
Learning Outcomes
- Develop the skills to forecast demand accurately
- Understand the principles of inventory management
- Improve customer satisfaction through effective demand management
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business principles
- Familiarity with spreadsheets and data analysis
Course Difficulty Level
BeginnerCourse Format
- Online self-paced
- Video lectures
- Interactive quizzes
Similar Courses
- Supply Chain Fundamentals
- Operations Management
Related Education Paths
Notable People in This Field
- Tim Ferriss
- Elon Musk
Related Books
Description
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
Outline
- Asset Management
- Welcome back!
- Introduction
- Introduction
- The Asset Management Triangle
- Development and Planning
- Types of Management
- Construction and (Pre)opening
- Operation and Asset Management
- Asset Cycle
- Valuation
- Exit Strategy
- Conclusion
- Q&A
- Mooc Glossary
- Complementary Readings
- Practice Lesson 1
- Practice Lesson 2
- Practice Lesson 3
- Module 1 Assessment
- Demand Generation
- Introduction
- Product Offering
- Price Value Theory
- Segmentation
- Creating a Pricing Strategy
- Pricing by Segment
- Business Mix
- Technology and Distribution
- Cost of Distribution and Acquisition
- Conclusion
- Q&A
- Complementary Readings
- Practice Lesson 1
- Practice Quiz Lesson 2
- Practice Lesson 3
- Module 2. Assessment
- Online Marketing
- Introduction
- The customer journey
- Make the hotel stand out
- Capture the visitors on your website
- Emotion
- Navigation and Reviews
- Third party and intermediary optimization: OTAs
- Third party and intermediary optimization: other channels of distribution
- The Net Contribution Approach
- Advertising Attribution Model
- Q&A
- Complementary Readings
- Practice Lesson 1
- Practice Lesson 2
- Practice Lesson 3
- Module 3. Assessment
- Revenue Management
- Introduction
- Why is Revenue Management Important?
- Revenue Management Bingo
- Demand Optimization
- Data Collection and Aggregation
- Analysis I: Benchmarking
- Analysis II: Booking Curves
- Analysis: Forecasting
- Decisions
- Profit Decision Making
- Conclusion
- Q&A
- Conclusion
- Wrap-Up
- Complementary Readings
- Module 4. Assessment
Summary of User Reviews
Discover the fundamentals of demand management in this comprehensive course on Coursera. Students have praised the course for its engaging content and practical applications, resulting in a high overall rating. Many users particularly appreciated the focus on real-world examples, which helped them understand the concepts more easily.Pros from User Reviews
- Engaging and practical content
- Real-world examples make concepts easier to understand
- Instructors are knowledgeable and responsive
- Good pacing and structure
- Useful for professionals in a variety of industries
Cons from User Reviews
- Some sections may be too basic for experienced professionals
- Requires a significant time commitment
- Limited interaction with other students
- Assessments can be challenging
- Not suitable for those looking for a quick overview
Peter O'Connor
4.8 Raiting
Demand management: Breaking down today’s commercial silos
- 4.8
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This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation Asset Management Welcome back! Introduction Introduction...
