Brief Introduction
Understand the subtle and sometimes counter-intuitive dynamics of customer relations. Learn a fresh, cultural perspective on service-focused industries.
Description
Services are everywhere in our society. We cannot live without them. More than 70% of advanced economies fall under the category of the service sector. Other sectors, such as agriculture and manufacturing, also seek to incorporate service business.
What is service? While the existing discourse on services emphasizes customer satisfaction, hospitality, and clear design, this courseoffers a radically new perspective on services.
The coursework will explore major underlying theories of service, including customer satisfaction and service quality. In addition, learners will be exposed to competitive analyses, and explore the contradictory relationships inherent in services from an intersubjective perspective.
In this business and management course, you will learn how to analyze customer interactions, using video data taken in actual service organizations. Through discussions of a variety of services such as sushi bars, restaurants, hotels,and apparel, you will explore the complex nuances and begin to see services differently.
Knowledge
- Radical perspective on the culture of customer service
- Basics of customer service research
- How to critique and design services
- How to analyze customer interactions
Culture of Services: Paradox of Customer Relations
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Understand the subtle and sometimes counter-intuitive dynamics of customer relations. Learn a fresh, cultural perspective on service-focused industries. Services are everywhere in our society....
Culture of Services: New Perspective on Customer Relations
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Learn how to analyze and understand the difficult dynamics of customer service. Customer service is a complex phenomenon where people engage in an extended interaction to co-create value....
Arts and Heritage Management
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Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager....
