Brief Introduction
Consumer Behavior involves studying the processes a consumer uses to make purchase decisions.Description
Every human being's subconscious mind is responsible for making decisions much before the conscious one interferes. ‘Consumer Behavior’ involves studying the processes a consumer uses to make purchase decisions, to dispose of purchased goods or services and study the factors that influence purchase decisions and the use of products. We will discuss in details about some important topics, like: Types of Consumers, Role of Consumer Behavior in Loyalty, Model of Consumer Behavior, Steps of Decision-Making Process, How to Reduce Cognitive Dissonance, Factors Influencing Consumer Behavior, Role of Consumer Behavior & Value Drivers.
Requirements
- Requirements
- No prior knowledge is required.
Knowledge
- Explain What is meant by Consumer Behavior
- Describe the Types of Consumers
- Explain Why do Consumers Buy
- Explain the Importance of Consumer Behavior
- Explain Role of Consumer Behavior in Loyalty
- Explain the Model of Consumer Behavior
- Explain Steps of Decision-Making Process
- Explain How to Reduce Cognitive Dissonance
- Explain Consumer Involvement in Buying Decisions
- Explain the Types of Consumer Buying Decisions
- Explain the Factors Influencing Consumer Behavior
- Explain Role of Consumer Behavior & Satisfaction
- Explain Role of Consumer Behavior for Relationship
- Explain Role of CRM in Consumer Behavior
- Explain Role of Consumer Behavior & Value Drivers
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