Conduct UX Research and Test Early Concepts
- 4.8
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Approx. 21 hours to complete
Course Summary
This course teaches how to conduct UX research for digital products. It covers topics such as user testing, surveys, interviews, and data analysis.Key Learning Points
- Learn how to conduct user testing and interpret the results
- Understand the importance of qualitative and quantitative research methods
- Gain experience in conducting surveys, interviews, and data analysis
Related Topics for further study
- User Testing
- Qualitative Research Methods
- Quantitative Research Methods
- Data Analysis
- Surveys and Interviews
Learning Outcomes
- Understand the fundamentals of UX research
- Gain practical experience in conducting research methods
- Learn how to interpret and analyze data
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of UX design principles
- Access to a computer with internet connection
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Hands-on exercises
Similar Courses
- User Research and Design
- UX Design: From Wireframe to Prototype
Related Education Paths
Related Books
Description
Conduct UX Research and Test Early Concepts is the fourth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research.
Knowledge
- Plan and conduct moderated and unmoderated usability studies.
- Synthesize observations from usability studies and come up with insights.
- Share research methodology and insights using persuasive presentation skills.
- Modify low-fidelity designs based on research insights.
Outline
- Planning UX research studies
- Introduction to Course 4: Conduct UX Research and Test Early Concepts
- Samar - Working as a self- taught UX Researcher
- Jason - My journey to UX
- Understand the UX research process
- Get to know the seven elements of a research plan
- Start building a research plan: project background, research goals, and research questions
- Continue building a research plan: KPIs
- Continue building a research plan: Methodology
- Continue building a research plan: Participants
- Finish building a research plan: Script
- Make privacy a part of UX practices
- Understand privacy issues
- Vanessa - Ethics, privacy, and data in the real world
- Wrap-up: Planning UX research studies
- Welcome to Course 4
- Optional - Read this if it’s your first course in this certificate
- Optional - Interpret your quiz results
- Language and communication in UX research
- UX research plan template
- Activity Exemplar: Start building your CoffeeHouse research plan: project background, research goals, and research questions
- Learn more about KPIs
- Activity Exemplar: Continue building your CoffeeHouse research plan: KPIs
- Learn more about methodology
- Recruit a diverse participant pool
- Activity Exemplar: Continue building your CoffeeHouse research plan: Methodology and participants
- Assistive technology for participants with disabilities
- Activity Exemplar: Finish building your CoffeeHouse research plan: Script
- Example UX research plans
- Glossary
- Optional - Test your knowledge of prior concepts
- Optional - Submit your choice of portfolio project prompt
- Activity: Start building your CoffeeHouse research plan: project background, research goals, and research questions
- Test your knowledge on UX research plans
- Activity: Continue building your CoffeeHouse research plan: KPIs
- Activity: Continue building your CoffeeHouse research plan: Methodology and participants
- Test your knowledge on UX research participants and scripts
- Activity: Finish building your CoffeeHouse research plan: Script
- Test your knowledge on user data and privacy
- Conducting research with usability studies
- Welcome to week 2
- Introduction to usability studies
- Conduct moderated and unmoderated usability studies
- Introduction to a mock unmoderated usability study
- Participant A - Mock usability study
- Participant B - Mock usability study
- Participant C - Mock usability study
- Participant D - Mock usability study
- Participant E - Mock usability study
- Explore usability study best practices: Before the study begins
- Explore usability study best practices: During the study
- Deana - My job as a UX researcher
- Identify biases when interviewing usability study participants
- Reduce bias in interviews
- Introduction to note-taking methods during usability studies
- Use a spreadsheet to take notes
- Chikezie - My journey to UX
- Wrap-up: Conducting research with usability studies
- Optional - Learn more about usability studies
- Explore the advantages and disadvantages of usability studies
- Learn more about usability study best practices
- Learn more about reducing bias in interviews
- Activity: Take notes during a usability study
- Glossary
- Test your knowledge on the importance of usability studies
- Test your knowledge on usability study best practices
- Test your knowledge on potential biases during interview moderation
- Self-Reflection: Reduce bias in your interviews
- Test your knowledge on bias during interviews
- Activity: Take notes during a usability study
- Analyzing and synthesizing research results
- From observations to insights
- Case study: Improving design at Google
- Developing insights
- Gather and organize data
- Patterns and themes in research data
- Qualities of strong insights
- Utkarsh - Develop insights from usability studies
- Wrap-up: Analyzing and synthesizing research results
- Learn more about creating affinity diagrams
- Activity Exemplar: Create an affinity diagram
- Activity Exemplar: Identify patterns and themes
- Activity Exemplar: Form insights from data
- Glossary
- Test your knowledge on synthesizing data into insights
- Activity: Create an affinity diagram
- Activity: Identify patterns and themes
- Test your knowledge on strong insights
- Activity: Form insights from data
- Sharing research insights for better designs
- Organize insights for sharing
- Choose a format for sharing insights
- Create a strong presentation
- Presentation tips
- Heather - Deliver research insights
- Change designs based on research insights
- Change designs based on research insights demo
- Wrap-up: Sharing research insights for better designs
- Congratulations on completing Course 4: Conduct UX Research and Test Early Concepts
- Tips for creating a strong presentation
- Activity Exemplar: Create a presentation for your portfolio project research
- Overcome stage fright
- Tips for giving an effective presentation
- Examples of great public speakers
- Glossary
- Start the next course
- Activity: Create a presentation for your portfolio project research
- Test your knowledge on presenting research insights
- Activity: Deliver your portfolio project research presentation
Summary of User Reviews
Discover Conducting UX Research with Coursera. This course offers practical insights on conducting UX research to improve user experience. Learners highly recommend this course for its practical application and real-life examples.Key Aspect Users Liked About This Course
Real-life examplesPros from User Reviews
- Practical application of UX research
- Easy-to-follow lectures
- Real-life examples
- Great supplement to other UX courses
- Engaging and interactive assignments
Cons from User Reviews
- Some lectures may be too basic for experienced UX researchers
- Limited discussion on analysis and interpretation of data
- Not enough depth on specific research methods
- Some technical issues with the platform
- Lack of personal feedback from instructors
Google Career CertificatesTop Instructor
4.8 Raiting
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