Competitive Advantage: Using Information to Build Business Success

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Brief Introduction

Learn the value of information to businesses and how it can give the business a competitive advantage.

Course Summary

Learn how to gain a competitive advantage in business with this course. Explore practical strategies and tools that can help you stand out from the crowd.

Key Learning Points

  • Discover the principles of competitive advantage and how they apply to different industries
  • Explore practical tools and techniques for achieving a competitive edge
  • Learn from case studies and real-world examples of successful businesses

Job Positions & Salaries of people who have taken this course might have

  • Marketing Manager
    • USA: $76,000
    • India: ₹6,00,000
    • Spain: €29,000
  • Business Development Manager
    • USA: $95,000
    • India: ₹8,00,000
    • Spain: €35,000
  • Product Manager
    • USA: $105,000
    • India: ₹12,00,000
    • Spain: €47,000

Related Topics for further study


Learning Outcomes

  • Understand the principles of competitive advantage and how to apply them
  • Develop practical strategies for gaining a competitive edge in your industry
  • Learn from real-world examples of successful businesses

Prerequisites or good to have knowledge before taking this course

  • Basic knowledge of business principles
  • Access to a computer and internet connection

Course Difficulty Level

Intermediate

Course Format

  • Online
  • Self-paced
  • Video-based
  • Interactive

Similar Courses

  • Corporate Strategy
  • Marketing Analytics
  • Innovative Business Models

Related Education Paths


Related Books

Requirements

  • This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.

Knowledge

  • value of information to businesses as a competitive advantageentrepreneurial spirit and how to elevate yourself above the competitioncase studies of how businesses use information to generate distinctive ideas and create new opportunitiessituation analysis to develop the confidence to make decisions that lead to achieving personal goalscompetitive nature and the ethical implications of having an information advantageelements that set your business apart and how to use this knowledge to stay ahead.

Summary of User Reviews

Key Aspect Users Liked About This Course

engaging and informative

Pros from User Reviews

  • Great content and easy to follow
  • Instructors are knowledgeable and engaging
  • Interactive activities keep learners engaged
  • Great value for money
  • Certificate of completion is a nice touch

Cons from User Reviews

  • Some users found the course material too basic
  • Course may not be suitable for advanced learners
  • Not enough real-world examples
  • Some technical issues with the platform
  • Course may not be applicable to all industries
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Lubna Alam, Peter Haddad
Deakin University
Futurelearn

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