Explore

Career Brand Development and Self-Coaching

Approx. 15 hours to complete

Save Course

Go to Course

Course Summary

This course teaches you how to develop your personal brand and coach yourself towards a successful career. You will learn how to create a strong personal brand, build a professional network, and develop the skills necessary to advance in your career.

Key Learning Points

Learn how to create a personal brand that sets you apart from the competition
Develop the skills necessary to advance in your career
Build a professional network that can help you achieve your goals

Learning Outcomes

Develop a strong personal brand that sets you apart from the competition
Create a professional network that can help you achieve your goals
Learn the skills necessary to advance in your career

Prerequisites or good to have knowledge before taking this course

No prior experience required
Open to anyone looking to develop their personal brand and advance in their career

Course Difficulty Level

Intermediate

Course Format

Self-Paced
Online

Similar Courses

Career Success Specialization
Personal Branding for Career Success

Related Education Paths

Notable People in This Field

Gary Vaynerchuk
Seth Godin

Related Books

Description

In this course, you will engage in developing and strengthening the functional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic management models and techniques for enhancing your skills portfolio. You will learn how to increase your human capital by developing and documenting high-demand marketable skills. After completing this course, you will be able to:

- Implement business strategy and models and tools, such as benchmarking and SWOT analysis, for identifying and analyzing your competitive strengths and addressing competency gaps in a skill-based, competitive job selection context; - Understand evidence-based, data-driven skill assessment methodologies and techniques; - Select appropriate assessment tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your transferable skills; - Create your critical competency profile ("The Self-Assessment Grid for Evaluation, or SAGE") and use it as an effective instrument for an objective, 360 degree self-assessment of your competitive strengths and competency gaps; - Create and use an effective instrument for organizing, directing and monitoring your skill-building activities (“The Skill-Building Dashboard, or Skill-Builder”); - Develop an effective tool (“The T-Portfolio”) for gathering and organizing samples of standards, best practices, assessment instruments and techniques in your chosen field; - Effectively organize your self-management information system to systematically collect and analyze job-related data, evaluate and assess required competencies and skills, develop and implement plans for self-improvement, and monitor your progress; - Develop and implement a realistic performance metric for your career development activities ("Your Present Job Market Value"); - Engage in self-coaching to support active self-development.

Outline

Harnessing the Power of Personal Analytics for Career Branding
Why do we need a skill builder?
How to build a skill builder?
What can we learn from business strategy?
DREAM skills for dream jobs
Career development lab: Introduction
Case study: Hiring a new employee
Self-coaching toolbox: Assessment grid and T-portfolio (pdf attached)
T-Shaped Professionals: A Case Study by Morten Hansen at the 2014 T-Summit
The Power of Auto-Analytics, or The Quantified Self
CDL Weekly workout schedule
Case study: Hiring a new employee
How this course works
Optional reading
Course developers and contributors
Reuse of content
Week 1 Practice Quiz 1
Week 1 Practice Quiz 2
Week 1 Practice Quiz 3
Week 1 Final Quiz

Understanding Assessment
Introduction to Week 2: What is going on behind the scenes?
Critical tasks
Standards and benchmarks
Assessment tools: Rubrics
Expert assessment
Interviews
Benchmarking: An interview with Tom Lindsley
What have we learned in Week 2?
Skills assessment (pdf attached)
Self-coaching toolbox: Self-assessment grid and T-portfolio (pdf attached)
Resources
Week 2 Practice quiz 1
Week 2 Practice quiz 2
What have we learned in Week 2?

Mastering Self-Assessment
Introduction to Week 3
Meet Sonya (pdf attached)
Sonya's self-assessment, part 1
Sonya's self-assessment, part 2
Exercise: Self-assessment
What does literature say about self-assessment? (pdf attached)
Tools of self-assessment (pdf attached)
Accuracy of self-assessment (pdf attached)
What have we learned in Week 3?
Self-coaching toolbox: Self-assessment grid for evaluation (SAGE) (document attached)
Self-coaching toolbox: Present job market value (PJMV) and the Dashboard
Supplementary materials: Creating PowerPoint presentations
Supplementary materials: Delivering PowerPoint presentations
Exploring self-assessment
Exploring self-assessment tools
Employer's perspective on selection: An interview with Pamela Lanier
Week 3 Practice quiz 1
Week 3 Practice quiz 2
What have we learned in Week 3?

Putting Self-Coaching to Work
Introduction to Week 4
Final skill building dashboard
360 degree self-assessment
Revisiting the SWOT analysis
Present job market value
Self-coaching vs. professional coaching
Implementing your strategy
Self-assessment of the leadership style: An interview with Elliot Masie
Qualities of a leader: An interview with Elliot Masie
What have we learned in Week 4?
CDL Workouts review: Making sense of personal analytics
Week 4 Practice quiz 1
Week 4 Practice Quiz 2
What have we learned in Week 4?

Course Review
Course review
End of the course survey
What have we learned in the course?

Summary of User Reviews

Learn how to develop your career brand and self-coaching skills with this comprehensive course. Users have praised the course for its practical approach and real-world examples. While some users have found the course content useful, others have noted that the course can be overwhelming at times.

Key Aspect Users Liked About This Course

Users appreciated the practical approach and real-world examples provided in the course.

Pros from User Reviews

Practical approach to career development
Real-world examples and case studies
In-depth coverage of self-coaching skills
Great for those looking to advance their career
Course content is comprehensive and well-organized

Cons from User Reviews

Can be overwhelming at times
Some users found the course content repetitive
Not suitable for those looking for quick fixes
Course may be too basic for experienced professionals
No interaction with instructors or peers

Recommended for you

The Complete 2021 Flutter Development Bootcamp with Dart

Officially created in collaboration with the Google Flutter team. Welcome to the Complete Flutter App Development Bootcamp with Dart - created in collaboration with the Google Flutter team....

Save Course

Emotional Intelligence Certification5 Management Coaching

Emotional Intelligence Management Coaching Level 2 Grads Accredited Management Coaching Certification and Directory Why take a Certification Course to Become a Emotional Intelligence Management Coach?...

Save Course

Positive Thinking Life Coach Certification4 Training

Positive Thinking Life Coach Training Accredited Certification Positive Thinking Life Coach Directory for Level 2 Grads Why is this important? How can you compete?...

Save Course

Career Coaching: Life Coach Certification (Accredited)

Life coach your clients to a successful job search, resume, interviewing skills, LinkedIn networking & career they love +++++++++++++++++++++++++++++++++++++++++++++++ We are top Udemy instructors in the personal development category....

Save Course