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Business Futures: Understanding Omni-channel Retailing and Supply Chains

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Brief Introduction

Explore how shopping has changed with this course that demystifies the new world of omni-channel for shoppers and supply-chain.

Requirements

This course is aimed at professionals and students in disciplines of operations, finance, marketing, or human resources, who wish to learn more about omni-channel and the impact on consumers and supply chain.

Knowledge

The distinction between omni-channels and multi channels to recognise the features, benefits and challenges offered by a new way of buying and selling.Evolving modes of interaction between retailers and consumers demonstrating how consumer buying patterns and expectations are changing fast.Logistical operations for omni-channel retailers to show how supply chains, particularly warehouse and distribution channels, differ from the traditional approach in the way they must respond to ever-increasing challenges.The impact of real time data on retailers and consumers to recognise how retailers can use this to personalise the shopping experience and increase sales.The challenges of last mile delivery to show this link in the supply chain has expanded exponentially and the way new technologies and a range of third-party suppliers are fulfilling ‘anything, anytime, anywhere’ supply.

Summary of User Reviews

Learn about omni-channel retailing and its impact on customer experience with this comprehensive course. Users praise the course for its engaging content and practical tips. However, some users have noted that the course can be too basic and lacks in-depth analysis.