Description
This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
Knowledge
- Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
- Demonstrate visual research and development skills through the creation of a Brand Development Guide
- Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Outline
- Course Overview
- Course Welcome
- Example Submission for Final Project
- About the Capstone
- What you need to take this course
- What is a Brand Development Guide?
- Setting up your project
- Academic Integrity
- Forum Guidelines
- Requesting Peer Reviews
- Ideation: Invent Your Client
- Overview of Project
- Invent Your Client
- Fake Your History
- Unpack your adjectives
- The Name Game
- Introduction to Week 1
- Recommendations for peer review (Week 1)
- Visualization: Make Your Fake
- In The Mood
- Developing Your Identity Manual
- Introduction to Week 2
- Recommendations for peer review (Week 2)
- Logotype: Brand Your Brand
- Choosing a Typeface
- Typographic Space
- Typesetting with Expression
- Beyond Typesetting
- Shapes of Letters, Shapes of Words
- Typographic Skeletons
- Customizing Letters
- Variations and Refinement
- Introduction to Week 3
- Palette: Expand Your Brand
- Marks, Icons, and Symbols
- Working with Color
- Creating Hierarchy
- Making Methods and Techniques
- Range of Representation
- Adding Color
- Adding a Mark/Icon
- Adding a Secondary Typeface
- Adding Imagery
- Adding a Secret Ingredient
- Introduction to Week 4
- Application: Apply Your Brand
- Brand Applications and Mock-ups
- Introduction to Week 5
- Publication: Display Your Brand
- Principles of Composition
- Page Space
- The Grid
- Simple Composition: Creating Page Spreads
- Complex Composition: Putting your book together
- Brand Development Guide
- Introduction to Week 6
- Congratulations
- Choosing a design program
- Building your portfolio
- Design portfolio tips
- Writing your artist statement
Summary of User Reviews
The Brand New Brand course has received positive reviews from users. Many users found the course to be very insightful and informative. Overall, the course has been rated highly by the users.Key Aspect Users Liked About This Course
The course content is very insightful and informative.Pros from User Reviews
- The course is well-structured and easy to follow.
- The instructors are knowledgeable and engaging.
- The course provides practical tips and advice for building a brand.
- The course is suitable for beginners and professionals alike.
Cons from User Reviews
- The course can be a bit repetitive at times.
- The course could benefit from more interactive elements.
- The course may not be suitable for those looking for in-depth analysis of branding strategies.
Michael Worthington
4.9 Raiting
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