Course Summary
Learn how to build and manage a strong brand in the digital economy with this course. Gain insights on how to leverage digital media platforms for brand promotion.Key Learning Points
- Understand the importance of digital media in brand management
- Learn how to use social media and other digital platforms to promote your brand
- Explore various strategies for building a strong brand in the digital economy
Related Topics for further study
Learning Outcomes
- Develop a strong brand strategy for the digital economy
- Understand how to leverage social media for brand promotion
- Learn how to measure the success of your brand management efforts
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of marketing principles
- Access to a computer with internet connection
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Marketing in a Digital World
- Digital Marketing
- Brand and Product Management
Related Education Paths
Notable People in This Field
- Simon Sinek
- Seth Godin
Related Books
Description
Курс рассматривает вопросы, связанные с управлением брендами и портфелями брендов в условиях цифровой экономики.
Outline
- Module
- Introduction
- Economic Definition of a Brand
- Legal Definition of a Brand
- Branding Evolution
- Ratings of Brands
- Creating of Brand Idea
- Presentation
- Test
- Control test
- Module
- Brand Equity Models
- Brand Awareness
- Loyality to the Brand
- Perceived Quality of the Brand
- Associations with the Brand
- Presentation
- Test
- Control test
- Module
- Brand Identity Concept
- Analysis of Approaches to Creating a Brand Platform
- Visual and Verbal Brand Identifiers
- Analysis of Russian Branding Agencies Approaches to Creation of Brand Platforms
- Features of Brand Platforms Creation in the Digital Economy
- Presentation
- Test
- Control test
- Module
- Strategy of Brand Communication
- Trands of the Development of the Digital Economy
- Channels for Brand Promotion in the Digital Economy
- Brand Promotion Strategy in the Digital Economy
- Current Trends in Brand Promotion
- Presentation
- Test
- Control test
- Module
- Brand Portfolio and Directions of Its Analysis
- Analysis of Approaches to Building a Brand Portfolio
- Brand Portfolio Structuring
- Brand Portfolio Optimization
- Features of Brand Portfolio Management in the Digital Economy
- Presentation
- Test
- Control test
- Module
- The Concept of Brand Strategy. Matrix of Brand Strategies
- Strategies of Brand Development
- Brand Strength Models
- Brand Portfolio Audit and Measures to Improve Brand Portfolio. Rebranding
- Fetures of Brand Development in the Digital Economy
- Presentation
- Test
- Control test
Summary of User Reviews
This course on brand management in the digital economy has received highly positive reviews from users. Many users have praised the course for its practical approach and real-world examples. Overall, users have found the course to be engaging, informative, and relevant to their needs.Key Aspect Users Liked About This Course
Many users have found the practical approach and real-world examples to be very helpful in understanding the concepts of brand management in the digital economy.Pros from User Reviews
- Engaging and informative course content
- Practical approach with real-world examples
- Expert instructors with industry experience
- Good balance between theory and application
- Useful tools and resources provided
Cons from User Reviews
- Some users felt that the course was too basic and lacked depth
- Course material could be more challenging for advanced learners
- Some users found the course to be too focused on marketing and advertising
- Limited interaction with instructors and other students
- Course structure and pacing could be improved
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