Basics of Visual Merchandising & Store Design
- 4.3
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Brief Introduction
Visual Merchandising and Store Design are an important aspect which are crucial to the success of a retail store .Description
Visual Merchandising and Store Design are an important aspect which are crucial to the success of a retail store as it helps to positively influence the consumer’s buying behaviour and also helps create a good image of the store and provide a unique, comfortable and happy shopping experience for its consumers. In this course we will learn about ‘Basics of Visual Merchandising and Store Design’ in detail.
Requirements
- Requirements
- No prior knowledge is needed.
Knowledge
- Explain What Is Visual Merchandising
- Explain Relation between VMD and Sales Performance
- Explain the Elements of Visual Merchandising
- List the Tips for Effective Window Display
- Explain Relation between VMD and Store Layout
- Describe the Types of Store Layouts
- List the Objectives of the Store Front Design
- Explain How to Balance the Trade-offs in Store Design
- List the Elements of Exterior and Interior Store Design
- Explain the Considerations for Store Interior Design
- List the Characteristics of a Good Store Design
- List the Indications of Space Problem
- Explain Role of Space Management in VMD & Store Design
- Explain Use VMD & Store Design to Influence Consumers
- List the Factors Influencing VMD and Store Design
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