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App Marketing

Approx. 2 weeks

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Brief Introduction

You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base.

Course Summary

Learn how to effectively market your mobile app and reach a wider audience with this comprehensive course from Udacity.

Key Learning Points

Understand the key concepts of app marketing, including app store optimization, user acquisition, and engagement
Learn how to analyze the market and identify your target audience
Discover creative strategies for promoting your app and increasing user engagement

Job Positions & Salaries of people who have taken this course might have

- USA: $72,000 - $130,000
- India: ₹ 11,00,000 - ₹ 20,00,000
- Spain: €25,000 - €40,000
- USA: $72,000 - $130,000
- India: ₹ 11,00,000 - ₹ 20,00,000
- Spain: €25,000 - €40,000
- USA: $50,000 - $90,000
- India: ₹ 6,00,000 - ₹ 15,00,000
- Spain: €20,000 - €35,000

Learning Outcomes

Understand the fundamentals of app marketing
Gain practical skills in app store optimization, user acquisition, and engagement
Learn creative strategies for promoting and growing your app

Prerequisites or good to have knowledge before taking this course

Basic knowledge of mobile app development
Access to a mobile device for testing and experimentation

Course Difficulty Level

Intermediate

Course Format

Self-paced online course
Video lectures
Hands-on projects

Similar Courses

Mobile App Marketing: From App Store Optimization to Analytics
App Marketing: How to Create a Successful Mobile App

Related Education Paths

Related Books

Description

This course will help you organize a strategy of identifying your perfect user, and teach you how to grow your user base by focusing your product on their needs.

Requirements

This course has no formal prerequisites, and you can complete this course using our aBarkment app as an example. But if you have your own product idea, we encourage you to explore our Product Design and Rapid Prototyping courses. You can leverage the mockups from those course to get even more out the instruction and exercises in this course. See the Technology Requirements for using Udacity.

Knowledge

Instructor videosLearn by doing exercisesTaught by industry professionals

Outline

lesson 1 Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. lesson 2 Pre-launch Create marketing goals in order to focus your marketing plan. Start thinking about your distribution plan and consider what keywords work best for your goals. Learn about the beta-testing community and prepare your landing pages. lesson 3 Launch! Prepare launch execute and gain your first users. Outline a go-to-market strategy and gain the know-how to execute on it. Learn SEO (search engine optimization) skills to get your first 1000 users. lesson 4 Customer Acquisition Learn about paid and free customer acquisition methods from Ads. An introduction to social marketing email marketing and more. lesson 5 Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan.

Summary of User Reviews

The App Marketing course on Udacity has received positive reviews from users. The course provides valuable insights on how to market mobile applications. One key aspect that many users found good is the practicality of the course material, which can be applied in real-world scenarios.

Pros from User Reviews

Practical and applicable course material
Great insights on mobile app marketing strategies
User-friendly interface
Interactive quizzes and exercises
Flexible schedule

Cons from User Reviews

Limited focus on organic app marketing
Lacks in-depth coverage on some topics
Course may be too basic for experienced marketers
Some technical issues with video playback
No certificate of completion for free users

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