An Introduction to Consumer Neuroscience & Neuromarketing
- 4.7
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Approx. 26 hours to complete
Course Summary
Discover the latest neuromarketing research and techniques and learn how to apply them to marketing strategies in this comprehensive course.Key Learning Points
- Gain a deep understanding of the psychology behind consumer decision-making
- Learn how to use neuroscience to optimize marketing campaigns
- Develop strategies to improve brand recognition and customer loyalty
Job Positions & Salaries of people who have taken this course might have
- USA: $75,000 - $120,000
- India: INR 6,00,000 - INR 15,00,000
- Spain: €30,000 - €50,000
- USA: $75,000 - $120,000
- India: INR 6,00,000 - INR 15,00,000
- Spain: €30,000 - €50,000
- USA: $50,000 - $110,000
- India: INR 4,00,000 - INR 14,00,000
- Spain: €25,000 - €45,000
- USA: $75,000 - $120,000
- India: INR 6,00,000 - INR 15,00,000
- Spain: €30,000 - €50,000
- USA: $50,000 - $110,000
- India: INR 4,00,000 - INR 14,00,000
- Spain: €25,000 - €45,000
- USA: $60,000 - $130,000
- India: INR 5,00,000 - INR 16,00,000
- Spain: €27,000 - €55,000
Related Topics for further study
Learning Outcomes
- Understand the latest research in neuromarketing and how it applies to marketing strategies
- Develop effective marketing campaigns using neuroscience techniques
- Improve brand recognition and customer loyalty
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Interest in consumer psychology and neuroscience
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video lectures
- Quizzes
- Assignments
Similar Courses
- Consumer Neuroscience and Neuromarketing
- Neuroscience and Marketing
- Marketing Psychology: How To Influence Customers To Buy Now!
Related Education Paths
- Certified Digital Marketing Professional
- Certified Marketing Analytics Professional
- Certified Brand Management Professional
Notable People in This Field
- Derek Halpern
- Nir Eyal
Related Books
Description
How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
Outline
- What is Neuromarketing all About?
- Introduction to this Course
- An Overview of the Brain
- Case: Knutson et al + Pessiglione et al, method = fMRI
- PET and MR Scanners
- Main Course Readings
- Module 1 - What is Neuromarketing all About?
- What is Neuromarketing all About?
- Attention & Consciousness
- Attention & Consciousness
- Interview with Kyle Nel
- Tools - Neurovision
- Studies & Methods - Attention & Consciousness
- Module 2 - Attention & Consciousness.
- Attention & Consciousness
- Sensory Neuromarketing
- Sensory Neuromarketing
- Studies & Methods - Sensory Load Chart
- iMotions - Interview with Peter Hartzbech
- Interview with Per Møller part 1
- Interview with Per Møller part 2
- Module 3 - Sensory Neuromarketing
- Sensory Neuromarketing
- Emotions & Feelings, Wanting & Liking
- Emotions & Feelings, Wanting & Liking
- Case: Kirk et al + Ramsøy EEG, metode = EEG
- Interview with Steve Genco
- EEG method
- Module 4 - Emotions & Feelings, Wanting & Liking
- Emotions & Feelings, Wanting & Liking
- Learning & Memory
- Learning & Memory
- Case: McClure et al + , metode = eye-tracking + memory test
- Interview with Richard Silberstein
- Module 5 - Learning & Memory
- Learning & Memory
- Neuroethics and Consumer Aberrations
- Neuroethics and Consumer Aberrations
- Interview with Jan Trzaskowksi
- Interview with Carl Marci
- Is Neuromarketing Unethical?
- Module 6 - Neuroethics and Consumer Aberrations
Summary of User Reviews
Discover how to apply neuroscience and psychology to marketing in this comprehensive online course on Neuromarketing. Learn from industry experts and gain valuable insights into the human brain and behavior to create effective marketing strategies.Key Aspect Users Liked About This Course
The course provides a fascinating insight into the human brain and how it influences consumer behavior.Pros from User Reviews
- Expert instructors with real-world experience.
- Interactive and engaging course content.
- Valuable insights into the latest neuromarketing techniques.
- Flexible scheduling and self-paced learning.
- Great course for professionals in marketing, advertising, or psychology.
Cons from User Reviews
- Some of the content may be too technical for beginners.
- Lack of personalized feedback from instructors.
- Limited opportunities for interaction with other students.
- Course materials may not be updated regularly.
- Expensive compared to other online courses.
Thomas Zoëga Ramsøy
4.7 Raiting
An Introduction to Consumer Neuroscience & Neuromarketing
- 4.7
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How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices?...
