Course Summary
Learn how to effectively advertise on Facebook and reach your target audience with this course. Discover the tools and strategies used by top advertisers on the platform.Key Learning Points
- Understand the fundamentals of Facebook advertising
- Learn how to create effective ad campaigns
- Discover advanced targeting options to reach the right audience
Related Topics for further study
Learning Outcomes
- Create effective Facebook ad campaigns
- Understand advanced targeting options
- Analyze and optimize ad performance
Prerequisites or good to have knowledge before taking this course
- Basic understanding of Facebook
- Access to a Facebook Business Account
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Interactive quizzes and assignments
Similar Courses
- Social Media Marketing
- Google Ads
Related Education Paths
Notable People in This Field
- Facebook Marketing Expert
- Digital Marketing Influencer
Related Books
Description
This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
Knowledge
- Structure campaigns in Facebook Ads Manager
- Build an ad that aligns with your marketing objectives and target it to your intended audience
- Set a budget, placement, and schedule for your ads in Facebook Ads Manager
- Become certified as a Facebook Digital Marketing Associate
Outline
- First Steps in Facebook Ads Manager
- Introduction to the Facebook Social Media Marketing Professional Certificate
- Advertising with Facebook Ads Manager Overview
- Introduction to Daniel Kob
- Careers in Digital Marketing
- First Steps in Facebook Ads Manager Overview
- Tools to Advertise on Facebook
- Ad Placements
- The Facebook Ad Auction
- Campaign Structure
- Set Up Your Ad Account
- How to Navigate Ads Manager
- First Steps in Facebook Ads Manager Conclusion
- Advertising with Facebook Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- Glossary of Terms
- Introduction to Ads Manager Practice Quiz
- First Steps in Facebook Ads Manager Quiz
- Determine Your Campaign Objective and Budget
- Determine Your Campaign Objective and Budget Overview
- Set a Campaign Objective
- Examples of Campaigns in Ads Manager
- Determine Your Campaign Budget
- Set a Budget in Ads Manager
- Campaign Bid Strategies
- Determine Your Campaign Objective and Budget Conclusion
- Overview of Available Campaign Objectives
- Determine Whether You Fall into a Special Advertising Category
- Campaign Bid Strategy Guide
- A/B Testing
- Find the Campaign Objective that Matches Your Business Goal Practice Quiz
- Determine Your Campaign Objective and Budget Quiz
- Select Your Audience, Platforms and Schedule
- Select Your Audience, Placements and Schedule Overview
- Introduction to Audiences in Ads Manager
- The 3 Types of Audience
- Core Audiences
- Introduction to Facebook Pixel
- Custom Audiences
- Lookalike Audiences
- Choose Ad Placements in Ads Manager
- Optimization & Spending Controls
- Schedule Your Ad Set
- Estimate Your Audience Reach
- Select Your Audience, Placements and Schedule Conclusion
- Targeting Options for Core Audiences
- Overview of Available Ad Placements
- Creating an Audience in Ads Manager Practice Quiz
- Select Your Audience, Placements and Schedule Quiz
- Create Your Ads and Evaluate Your Campaign Results
- Create Your Ads and Evaluate Your Campaign Results Overview
- Ad Formats
- Create Your Ads in Ads Manager
- Edit and Troubleshoot Your Campaign
- Understand Your Campaign Performance
- Analyze Your Campaign Results
- How the Campaign Objective Determines Your Key Metrics
- Create Your Ads and Evaluate Your Campaign Results Conclusion
- Overview of Available Ad Formats
- Adhering to Policies in Ads Manager
- Guide: Analyzing Your Campaign Results
- How to Create Your Ads in Ads Manager Practice Quiz
- Create Your Ads and Evaluate Your Campaign Results Quiz
- Build Your Own Campaign in Facebook Ads Manager
- Build a Full Campaign in Facebook Ads Manager Overview
- Campaign Brief for Ads Manager Walk Through
- Campaign Creation in Ads Manager Walk Through
- Project Overview: Build A Campaign in Facebook Ads Manager
- Congratulations!
- Interviewing & Job Search Planning
- Advertising with Facebook Quiz
Daniel Kob
4.8 Raiting
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