Course Summary
This course covers advanced competitive strategy concepts and tools that will help you analyze industries and competitors, and develop strategies to gain and sustain competitive advantage.Key Learning Points
- Learn how to analyze industries and competitors to develop effective strategies
- Explore advanced topics such as game theory and network effects
- Apply strategic frameworks to real-world cases
Job Positions & Salaries of people who have taken this course might have
- Strategy Consultant
- USA: $95,000 - $150,000
- India: ₹1,500,000 - ₹3,000,000
- Spain: €40,000 - €70,000
- Business Development Manager
- USA: $70,000 - $120,000
- India: ₹1,000,000 - ₹2,500,000
- Spain: €30,000 - €50,000
- Market Research Analyst
- USA: $50,000 - $70,000
- India: ₹600,000 - ₹1,200,000
- Spain: €18,000 - €25,000
Related Topics for further study
Learning Outcomes
- Develop a deep understanding of competitive strategy concepts and tools
- Gain the ability to analyze industries and competitors to develop effective strategies
- Learn how to apply strategic frameworks to real-world cases
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of business and economics
- Familiarity with strategic management concepts
Course Difficulty Level
AdvancedCourse Format
- Online
- Self-paced
Similar Courses
- Competitive Strategy
- Advanced Business Strategy
- Global Strategy I: How The Global Economy Works
Related Education Paths
Related Books
Description
Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy).
Outline
- Maintaining your Customer Base
- Introduction
- Importance of Customer Loyalty
- Types of Switching Costs
- Customer Value and Switching
- Old Suppliers
- Customers
- New Suppliers
- Wrap Up
- Course Overview
- How to Use Discussion Forums
- Resource: Lecture Slides
- Get to Know Your Classmates
- Complete Slide Deck Week 1
- Maintaining your Customer Base
- Determine your Prices Wisely
- Introduction
- Price Discrimination I: Reasons to Discriminate
- Price Discrimination II: Synchronization with Product Differentiation
- First Degree Price Discrimination
- Second Degree Price Discrimination
- Third Degree Price Discrimination
- Intertemporal Pricing
- Wrap Up
- Resource: Lecture Slides
- Complete Slide Deck Week 2
- Determine your Prices Wisely
- Keep Your Business Clean
- Introduction
- Reasons for Competition Policy
- Instruments
- Cartel Agreements
- Factors Favoring Cartels
- Examples
- Defining Markets and Measuring Market Power
- Forms of Market Forclosure
- Wrap Up
- Resource: Lecture Slides
- Complete Slide Deck Week 3
- Keep Your Business Clean
- Increase your Returns
- Introduction
- Network Goods
- Network Effects I: Direct Network Effects
- Network Effects II: Indirect Network Effects
- Market Structure in Network Industries
- Economies of Scale
- Economies of Scope
- Diseconomies of Scale & Scope
- Reasons to Buy
- Reasons to Make
- Wrap Up
- Resource: Lecture Slides
- Complete Slide Deck Week 4
- Increase your Returns
- Strategies in Network Markets
- Introduction
- Achieving Critical Mass
- Raising Attention and Downsizing Perceived Risks
- Strategies in Standardization
- Knowing the Target Market
- Strategic Pricing
- Wrap Up
- Resource: Lecture Slides
- Complete Slide Deck Week 5
- Strategies in Network Markets
- Achieve Growth with the Help of Partners
- Introduction
- Trends
- Differences
- Goals for Partners and Buyers
- Goals for Targets
- Overview
- Pre Merger Considerations
- Merger Control
- Post Merger Integration
- Success of M&As
- Wrap Up
- Resource: Lecture Slides
- Complete Slide Deck Week 6
- Achieve Growth with the Help of Partners
- Grow Organically
- Introduction
- Growth and Profitability
- Organic Growth
- External Limitations
- Internal Limitations
- International Strategies
- Wrap Up
- Resource: Lecture Slides
- Complete Slide Deck Week 7
- Grow Organically
- Final Exam
- Final Exam
Summary of User Reviews
Read reviews on Coursera for Advanced Competitive Strategy. Discover what learners think about the course and find out if it's right for you.Key Aspect Users Liked About This Course
Many users found the course content to be exceptionally well-structured and informative.Pros from User Reviews
- In-depth coverage of advanced competitive strategies.
- Course content is engaging and informative.
- Instructors are knowledgeable and provide real-world examples.
- Course materials are well-organized and easy to follow.
- Great opportunity to learn from industry experts.
Cons from User Reviews
- Some users found the course to be too theoretical and not practical enough.
- The course may be challenging for those with limited business experience.
- Some users found the course to be too time-consuming.
- The course may be too advanced for beginners.
- Lack of interactive elements, such as quizzes or assignments.
Tobias Kretschmer
4.7 Raiting
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