A/B testing 101: Methodology for Digital Marketing A/B Test
- 3.5
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Brief Introduction
Learn more about A/B test methodology and business impact it has from designing the A/B test to the analyzing results.Description
This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.
Requirements
- Requirements
- None - you're ready to start this course!
Knowledge
- How to successfully run A/B tests - from set up through interpreting results
- Methodology for A/B Testing
- What’s the business impact of the A/B testing
- How to set up hypothesis
- Binominal / non-binominal metrics
- How to document the test results
- Example of the real marketing A/B tests and results
- optimization
- digital marketing
- traffic optimization
- advertising
- business
- ppc advertising
- facebook marketing
- marketing fundamentals
- marketing plan
Maria Bulatova
3.5 Raiting
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