Course Summary
This course focuses on advanced competitive strategy, providing learners with tools and frameworks to analyze complex business situations and make effective strategic decisions.Key Learning Points
- Learn how to analyze and respond to competitive threats in dynamic markets
- Understand the importance of innovation and how to foster it within your organization
- Explore different business models and how they can be used to gain a competitive advantage
Related Topics for further study
Learning Outcomes
- Develop a comprehensive understanding of competitive strategy
- Learn to apply strategic frameworks to real-world business situations
- Gain the skills and knowledge needed to make effective strategic decisions
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business concepts and practices
- Familiarity with Excel and other data analysis tools
Course Difficulty Level
AdvancedCourse Format
- Online
- Self-paced
- Video lectures
- Assignments
Similar Courses
- Competitive Strategy
- Strategic Leadership and Management
- Business Model Innovation
Related Education Paths
Notable People in This Field
- Professor at Harvard Business School
- Professor at Harvard Business School
- Professor at Columbia Business School
Related Books
Description
与之前的“竞争策略”(https://www.coursera.org/learn/competitivestrategyzh)相比，“高阶竞争策略”课程将在讲解新课题和新模块的同时，结合更多实际案例并提供更多与学生互动交流的机会。
Outline
- 维护顾客群 Maintaining your Customer Base
- 简介 Introduction
- 顾客忠诚度的重要性 Importance of Customer Loyalty
- 转换成本的类型 Types of Switching Costs
- 顾客价值及转换 Customer Value and Switching
- 旧供应商 Old Suppliers
- 顾客 Customers
- 新供应商 New Suppliers
- 小结 Wrap Up
- 资源：课件 Resource: Lecture Slides
- 维护顾客群 Maintaining your Customer Base
- 明智地定价 Determine your Prices Wisely
- 简介 Introduction
- 价格歧视 I：歧视的原因 Price Discrimination I: Reasons to Discriminate
- 价格歧视 II：与产品差异化同步 Price Discrimination II: Synchronization with Product Differentiation
- 一级价格歧视 First Degree Price Discrimination
- 二级价格歧视 Second Degree Price Discrimination
- 三级价格歧视 Third Degree Price Discrimination
- 跨期定价 Intertemporal Pricing
- 小结 Wrap Up
- 资源：课件 Resource: Lecture Slides
- 明智地定价 Determine your Prices Wisely
- 保持业务符合竞争规则 Keep Your Business Clean
- 简介 Introduction
- 竞争政策的原因 Reasons for Competition Policy
- 手段 Instruments
- 卡特尔协议 Cartel Agreements
- 对卡特尔有利的因素 Factors Favoring Cartels
- 示例 Examples
- 定义市场及衡量市场势力 Defining Markets and Measuring Market Power
- 市场圈定的形式 Forms of Market Forclosure
- 小结 Wrap Up
- 资源：课件 Resource: Lecture Slides
- 保持业务符合竞争规则 Keep Your Business Clean
- 提高收益 Increase your Returns
- 简介 Introduction
- 网络商品 Network Goods
- 网络效应 I：直接网络效应 Network Effects I: Direct Network Effects
- 网络效应 II：间接网络效应 Network Effects II: Indirect Network Effects
- 网络行业中的市场结构 Market Structure in Network Industries
- 规模经济 Economies of Scale
- 范围经济 Economies of Scope
- 规模和范围不经济 Diseconomies of Scale & Scope
- 外购的原因 Reasons to Buy
- 自制的原因 Reasons to Make
- 小结 Wrap Up
- 资源：课件 Resource: Lecture Slides
- 提高收益 Increase your Returns
- 适用于网络市场的策略 Strategies in Network Markets
- 简介 Introduction
- 达到临界规模 Achieving Critical Mass
- 提高关注及降低感知风险 Raising Attention and Downsizing Perceived Risks
- 标准化策略 Strategies in Standardization
- 了解目标市场 Knowing the Target Market
- 策略性定价 Strategic Pricing
- 小结 Wrap Up
- 资源：课件 Resource: Lecture Slides
- 适用于网络市场的策略 Strategies in Network Markets
- 借助合作伙伴实现增长 Achieve Growth with the Help of Partners
- 简介 Introduction
- 趋势 Trends
- 差异 Differences
- 兼并方和收购方的目标 Goals for Partners and Buyers
- 目标公司的目的 Goals for Targets
- 概述 Overview
- 兼并前的考虑 Pre Merger Considerations
- 兼并控制 Merger Control
- 兼并后整合 Post Merger Integration
- 合并中的成功 Success of M&As
- 小结 Wrap Up
- 资源：课件 Resource: Lecture Slides
- 借助合作伙伴实现增长 Achieve Growth with the Help of Partners
- 有机增长 Grow Organically
- 简介 Introduction
- 增长和盈利能力 Growth and Profitability
- 有机增长 Organic Growth
- 外部限制 External Limitations
- 内部限制 Internal Limitations
- 国际化策略 International Strategies
- 小结 Wrap Up
- 资源：课件 Resource: Lecture Slides
- 有机增长 Grow Organically
- 最终考试 Final Exam
- 最终考试 Final Exam
Summary of User Reviews
Discover the Advanced Competitive Strategy course on Coursera. Students have praised the course for its insightful and practical approach to business strategy. Many have also found the course to be challenging yet rewarding.Key Aspect Users Liked About This Course
The practical and insightful approach to business strategy.Pros from User Reviews
- Insightful and practical
- Challenging yet rewarding
- Engaging and thought-provoking
- Excellent instructor
- Great networking opportunities
Cons from User Reviews
- Some assignments can be time-consuming
- Not suitable for beginners
- Limited interaction with other students
- Lack of real-world examples
- Course content can be repetitive
Tobias Kretschmer
4.8 Raiting
高阶竞争策略（中文版）
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与之前的“竞争策略”(https://www. coursera. org/learn/competitivestrategyzh)相比，“高阶竞争策略”课程将在讲解新课题和新模块的同时，结合更多实际案例并提供更多与学生互动交流的机会。 在“高阶竞争策略”课程中，我们将研究企业如何通过增加转换成本和推进战略客户锁定来建立和维护客户群。探索企业如何通过寻求适当的价格歧视和产品差异化策略来提高收益。 我们将举例介绍在欧盟竞争政策和美国反垄断政策前提下可接受的行为，并且找到企业通过战略性利用网络效应和规模经济来增加回报的方法。我们会进一步强化新学的有关网络效应的知识，并讨论专门为网络市场定制的策略。 我们还会分析兼并和收购的运作方式，此外，帮助您思考有助于公司有机增长的其他策略。 This is a Chinese version of Advanced Competitive Strategy. You can find the original course in English from our course catalog....
