Search result for Courses taught by Tobias Kretschmer
Get Course Alerts by Email
Strategic Organization Design
by Tobias Kretschmer- 4.6
Approx. 14 hours to complete
Strategic Organization Design will introduce new topics and modules with even more real world examples and opportunities for student interaction than its predecessors Competitive Strategy (https://www. coursera. org/learn/competitive-strategy) and Advanced Competitive Strategy (https://www. coursera. org/learn/advanced-competitive-strategy). The final course in the Competitive Strategy and Organization Design specialization covers the internal workings of an organization and its interactions with the outside world....
竞争策略(中文版)
by Tobias Kretschmer- 4.8
Approx. 19 hours to complete
This is a Chinese version of Competitive Strategy. You can find the original course in English from our course catalog. 此版本是Coursera首次尝试推出的中文翻译版。课程视频为英文原版附中文字幕,课程页面和测验已译成中文,帮助中心提供中文支持。 在本课程(共六个模块)中,你将了解企业在战略决策相互依存的情况下如何行事。例如,你的行动会如何影响竞争对手的利润,反之亦然。我们将会借助博弈论的基本工具分析企业如何选择策略以获得竞争优势。 关注你的竞争对手 Take Care of Your Competitors 简介 Introduction 博弈设定 Game Setting 消除劣势策略 Eliminating Dominated Strategies 纳什均衡 Nash Equilibrium 囚徒困境 Prisoners' Dilemma 博弈设定 Game Setting 逆向归纳法 Backward Induction 可信威胁 Credible Threats...
高阶竞争策略(中文版)
by Tobias Kretschmer- 4.8
Approx. 10 hours to complete
与之前的“竞争策略”(https://www. coursera. org/learn/competitivestrategyzh)相比,“高阶竞争策略”课程将在讲解新课题和新模块的同时,结合更多实际案例并提供更多与学生互动交流的机会。 在“高阶竞争策略”课程中,我们将研究企业如何通过增加转换成本和推进战略客户锁定来建立和维护客户群。探索企业如何通过寻求适当的价格歧视和产品差异化策略来提高收益。 我们将举例介绍在欧盟竞争政策和美国反垄断政策前提下可接受的行为,并且找到企业通过战略性利用网络效应和规模经济来增加回报的方法。我们会进一步强化新学的有关网络效应的知识,并讨论专门为网络市场定制的策略。 我们还会分析兼并和收购的运作方式,此外,帮助您思考有助于公司有机增长的其他策略。 This is a Chinese version of Advanced Competitive Strategy. You can find the original course in English from our course catalog. 【 此版本是Coursera首次尝试推出的中文翻译版。课程视频为英文原版附中文字幕,课程页面和测验已译成中文,帮助中心提供中文支持。此版本仍在测试中,欢迎批评指正。】 维护顾客群 Maintaining your Customer Base 简介 Introduction 顾客忠诚度的重要性 Importance of Customer Loyalty 转换成本的类型 Types of Switching Costs 顾客价值及转换 Customer Value and Switching...
Advanced Competitive Strategy
by Tobias Kretschmer- 4.7
Approx. 12 hours to complete
Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www. coursera. org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....
Research kitchen
by Tobias Kretschmer- 4.5
Approx. 8 hours to complete
The research kitchen is a unique format that we have developed extra for you: curious learners interested in competitive strategy and organization design yearning for a first glimpse into the world of research. It is voluntary and "just for fun" - so please, go on and have a look! Glimpse into the World of Research...
Competitive Strategy
by Tobias Kretschmer- 4.8
Approx. 19 hours to complete
In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i. e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese....
Top Online Courses and Specializations | Coursera
- 0.0
Find Courses and Specializations from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Join Coursera for free and transform your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics....
Coursera | Online Courses & Credentials From Top Educators. Join for Free
- 0.0
Learn online and earn valuable credentials from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Join Coursera for free and transform your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics....
Course Definition & Meaning - Merriam-Webster
- 0.0
course: [noun] the act or action of moving in a path from point to point....
Free Online Courses | Stanford Online
- 0.0
Free Online Courses. Our free online courses provide you with an affordable and flexible way to learn new skills and study new and emerging topics. Learn from Stanford instructors and industry experts at no cost to you....
Online Courses - Learn Anything, On Your Schedule | Udemy
- 0.0
Udemy is an online learning and teaching marketplace with over 185,000 courses and 49 million students. Learn programming, marketing, data science and more....