Search result for Performance Marketing Online Courses & Certifications
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The Business of Social
by Randy Hlavac- 4.7
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Approx. 6 hours to complete
This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) Social Marketing Toolkits Finding Relevant Performance Metrics Performance Funnels and KPIs Marketing in a Pandemic World Free Social Marketing Toolkit...
Social Marketing Capstone Project
by Randy Hlavac- 4.9
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Approx. 7 hours to complete
This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. How You Will Build Your Social Media Marketing Strategy Linked Cells in your Social Marketing Planning Worksheets...
Marketing Analytics Capstone Project
by David Schweidel- 3.8
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Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. 1 Overview: Essential Steps to Prepare for Digital Marketing Success 2 Know Yourself: Digital Marketing Self-Assessment...
Forecasting Models for Marketing Decisions
by David Schweidel- 4.3
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Approx. 12 hours to complete
Assessing Forecasting Performance Nowcasting: A Model for the Future of Marketing Timing Models in Marketing Marketing to New & Current Customers Marketing Mix Modeling Marketing Mix Modeling Building a Marketing Mix Model Quiz...
Mobile Marketing, Optimization Tactics, and Analytics
by Stephane Muller- 4.6
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Approx. 11 hours to complete
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. - Develop a digital marketing plan designed to meet your goals and objectives Mobile Marketing Mobile Marketing Strategy Developing a Mobile Marketing Strategy Key Performance Indicators (KPIs) Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform...
Introduction to Social Media Marketing
by Anke AudenaertTop Instructor- 4.9
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Approx. 15 hours to complete
You’ll learn what social media marketing entails, including the history and the different social media channels that exist. Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable....
Content, Advertising & Social IMC
by Randy Hlavac- 4.7
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Approx. 8 hours to complete
In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. * Judy Ungar Franks (President, The Marketing Democracy, Ltd. Importance of Content in Social Marketing Social Marketing Toolkits Free Social Marketing Toolkit Social Integrated Marketing Communications (IMC) Key Performance Indicators...
Marketing Analytics
by Rajkumar Venkatesan- 4.7
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Approx. 16 hours to complete
Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Interview with Paul Flugel, VP of Global Marketing Performance - Part 1 Interview with Paul Flugel, VP of Global Marketing Performance - Part 2 How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives...
Sales Management
by Anastasii Klimin , Aleksei Trykov- 4.6
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Approx. 22 hours to complete
Place of sales management in marketing Motivation and performance evaluation Motivation and performance evaluation. Motivation and performance evaluation. Learn to determine the place and role of sales in the marketing mix of the organization....
