Search result for The fundamentals of digital marketing Online Courses & Certifications
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Digital Strategy and Business Opportunity
by Digital Marketing Institute , Cathal Melinn- 4.3
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Approx. 11 hours to complete
Digital Marketing Institute is the global standard in Digital Marketing Certification. You will learn the core principles of digital marketing before diving deeper into the basics of digital strategy, audience and competitive research, and how to connect with the customer. • Recognize the core components of an effective digital marketing strategy...
Digital Media and Marketing Principles
by Mike Yao- 4.4
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Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices....
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
by Goldman Sachs 10,000 Women , Edward David , Anne Donnellon , Michael Fetters , Geetha Krishnan , Mori Taheripour , Sarah Underwood- 4.6
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Approx. 4 hours to complete
You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women Identifying the right marketing tools for your business...
Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
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Approx. 6 hours to complete
This course is for people who have completed all 5 previous courses of the Facebook Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate. Take the Facebook Digital Marketing Associate Certification Exam...
Identifying, Attracting, and Growing Your Digital Audience
by Stephane Muller- 4.6
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Approx. 13 hours to complete
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. The activities in this course are all designed to guide you through different sections of a digital marketing plan. - Recognize the current landscape of the digital business environment. Introduction to Digital Marketing Introduction to Digital Marketing...
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples....
Blockchain Developer
by Brandy Camacho , Jessica Lin , Joe Nyzio , Rachna Ralhan , PK Rasam , Nik Kalyani , Elena Nadolinski- 0.0
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4 Months
Plus, blockchain is still an emerging technology, so you have the chance to start making an impact right away. Learn the fundamentals of the blockchain platform. Create your own private blockchain, and secure a digital asset using blockchain identity. Graduates of this program will be valuable additions to any team working on blockchain-based application development....
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Market Research and Consumer Behavior
by Shameek Sinha- 4.4
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Approx. 6 hours to complete
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. There’s no better place to build the foundations of your marketing journey! Why is Consumer Behavior Important in the Marketing Process Framework? The Importance of Marketing Research & Its Role In Marketing Management...
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. - Evaluate and measure the success of digital marketing campaigns 6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website...
What is Social?
by Randy Hlavac- 4.6
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Approx. 7 hours to complete
For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. * Judy Ungar Franks (President, The Marketing Democracy, Ltd. The 3 M's of an Effective Content Strategy for Social Media Marketing...
