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Meaningful Marketing Insights
by David Schweidel- 4.2
Approx. 10 hours to complete
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly....
Managing Uncertainty in Marketing Analytics
by David Schweidel- 4.3
Approx. 11 hours to complete
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make....
Forecasting Models for Marketing Decisions
by David Schweidel- 4.3
Approx. 12 hours to complete
How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. Basics of Forecasting Models Approaches to Forecasting...
Introduction to Social Media Analytics
by David Schweidel- 4.4
Approx. 9 hours to complete
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights....
Survey analysis to Gain Marketing Insights
by David Schweidel- 4.5
Approx. 5 hours to complete
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling....
Marketing Analytics Capstone Project
by David Schweidel- 3.8
Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....
Top Online Courses and Specializations | Coursera
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Learn online and earn valuable credentials from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Join Coursera for free and transform your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics....
Course Definition & Meaning - Merriam-Webster
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course: [noun] the act or action of moving in a path from point to point....
Free Online Courses | Stanford Online
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Free Online Courses. Our free online courses provide you with an affordable and flexible way to learn new skills and study new and emerging topics. Learn from Stanford instructors and industry experts at no cost to you....
Online Courses - Learn Anything, On Your Schedule | Udemy
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Udemy is an online learning and teaching marketplace with over 185,000 courses and 49 million students. Learn programming, marketing, data science and more....