Udemy is an eLearning platform that offers online courses on almost any topic you can think of. Whether you want to enhance your professional skills or pursue a new hobby, Udemy has a course for you.
The platform’s digital marketing courses have long been one of the more popular choices among new students though.
These short courses are created by leading industry experts who have real-world knowledge and experience in the digital marketing field.
If you’re searching for the perfect online digital marketing course that you can work through in your spare time, I’ve outlined some of the top options to consider.
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How to Choose the Best Digital Marketing Course
Digital marketing encompasses a wide array of topics that are in high demand among businesses from every sector.
In fact, it can be quite overwhelming to decide on a course, which is why you should start with your existing skillset – what would be the most obvious extension?
As you start to grow your existing skillset, you can move onto related digital marketing topics that will enhance your career even further. And the more skills you add to your portfolio, the more related courses you have available to you.
It’s also important to decide whether you want to specialize in one specific skill or several. This way, you can map out the courses you would like to pursue under each category.
When browsing through digital marketing courses on Udemy, look at the content, who created the course, and what past students have to say. This will give you a good idea of whether the course fits in with your goals.
You should also pay attention to how much time you will need to complete the course to decide whether it will fit into your schedule.
Want to learn more about the digital marketing skills that are currently in high demand? Watch the video below:
Best Digital Marketing Courses on Udemy
After exploring the different digital marketing courses on Udemy, here are the courses I would recommend to anyone looking to enhance their knowledge.
The Complete Digital Marketing Course – 12 Courses in 1
- Cost: Country-specific
- Duration:5 Hours
- Qualification: Certificate of completion
This course features 20 hours of training, practical steps for you to implement in the workplace, and quizzes. I found this to be one of the most comprehensive digital marketing courses on Udemy.
This course is ideal for anyone who wants to learn more about digital marketing in general, business owners who want to learn to market their organizations, or students considering this as a career.
The topics covered include market research, WordPress, email marketing, copywriting, search engine optimization or SEO, YouTube marketing, social media marketing, app marketing, Google AdWords, Facebook ads, and Google analytics.
Ecommerce & Marketing Course: Agency, Marketer, Affiliate
- Cost: Country-specific
- Duration: 49 Hours
- Qualification: Certificate of completion
This course is designed for any agency, marketer, freelancer, product owner, or affiliate who wants to sell more products online.
The course focuses on finding, analyzing, and driving traffic online by advertising on platforms such as YouTube, Google, Facebook, and Instagram.
You will also learn how to create an online store from scratch and design a successful eCommerce marketing strategy.
Lastly, the course also touches on email marketing and the software you can use to create and send campaigns.
Basically, if you’re interested in building an eCommerce business, this course is highly recommended.
Mega Digital Marketing Course A-Z
- Cost: Country-specific
- Duration: 57 Hours
- Qualification: Certificate of completion
If you’re looking to take a digital marketing deep dive, this is the course for you. The course focuses on everything you need to create an online presence for a business or brand. From identifying your target audience and building a website to mastering social media and SEO – this course has a little bit of everything.
This course is similar to The Complete Digital Marketing course, but it offers more in-depth information.
Whether you’re an entrepreneur, a digital marketing beginner, or a professional who wants to broaden your skillset, this is a top pick.
Social Media Marketing Agency: Digital Marketing + Business
- Cost: Country-specific
- Duration: 49 Hours
- Qualification: Certificate of completion
If you’re specifically interested in social media and how you can use it to either build a business or find new clients, you’ll want to sign up for this course.
Learn how to find the right niche for your business, set the pricing, and market your brand using top automation tools.
There is also a strong emphasis on team building, email marketing, search engine optimization, social media marketing, YouTube marketing, marketing and sales strategies, and how to use Google’s products.
The Complete Digital Marketing Guide – 18 Courses in 1
- Cost: Country-specific
- Duration: 84 Hours
- Qualification: Certificate of completion
This is another one of the more detailed digital marketing courses on Udemy. What I really like about this course is that it’s focused on providing you with real-world experience.
If you want to grow your business online, get a job as a digital marketing expert, or work as a digital marketing freelancer, I recommend you enroll in this course.
By the time you complete this course, you will be an expert in market research, copywriting, search engine optimization, email marketing, social media marketing, WordPress website creation, and analytics.
The articles, tools, and templates are easy to follow and can be used as you start your career.
Digital Marketing: Lead Generation & Sales Conversion Course
- Cost: Country-specific
- Duration:5 Hours
- Qualification: Certificate of completion
Are you a business owner who needs more clients and sales? This digital marketing course will teach you how to get more business leads and convert them into sales.
In this course, you will learn how to get marketing funnels to work for your business, how to generate qualified leads using platforms such as social media, and how to turn your website into a powerful lead generation tool.
This is an ideal course for anyone who’s involved in marketing and business growth.
Final Words
Udemy is one of the frontrunners for engaging and useful digital marketing courses. This is because the courses are created by industry experts who have years of experience and knowledge to share. What’s more, you get lifetime access to the course material.
On completion of any of these digital marketing courses, you will receive a certificate of completion, which you can add to your resume or LinkedIn profile.
And if for any reason you are unhappy with the platform, there is a 30-day money-back guarantee.
For more digital marketing course options, search the Coursary site.