Viral Marketing and How to Craft Contagious Content
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Course Summary
Learn how to create contagious content that will spread like wildfire on social media and beyond with this course from the Wharton School of the University of Pennsylvania.Key Learning Points
- Understand the key principles of contagious content and how to apply them to your own marketing efforts.
- Learn how to craft compelling stories that will resonate with your target audience.
- Discover the power of social influence and how to leverage it to increase your reach and engagement.
Related Topics for further study
Learning Outcomes
- Develop a deep understanding of the principles of contagious content and how to apply them to your own marketing efforts.
- Learn how to create compelling stories that will resonate with your target audience and increase your reach and engagement.
- Discover the power of social influence and how to leverage it to create viral marketing campaigns that will spread like wildfire.
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of marketing concepts and terminology.
- Familiarity with social media platforms and their features.
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Quizzes and assignments
Similar Courses
- Social Media Marketing
- Content Strategy for Professionals
- Digital Marketing Specialization
Related Education Paths
- Marketing Analytics Certification
- Digital Marketing Certification
- Social Media Marketing Certification
Notable People in This Field
- Gary Vaynerchuk
- Seth Godin
Related Books
Description
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
Outline
- What Makes Ideas Sticky?
- Course Introduction
- Contagious: How Things Catch On
- Making Messages Stick
- Simple
- Unexpected
- Concrete
- Credible
- Emotional Stories
- Attributes of Stickiness Quiz
- How Social Influence Shapes Behavior
- The Power of Social Influence
- Normative Influence
- Using Social Influence to Increase Success
- When Social Influence is Anti-Social
- Conformity or Divergence?
- Theories and Practice of Social Persuasion Quiz
- The Power of Word of Mouth
- Word of Mouth
- Why Word of Mouth Matters
- Social Currency
- Triggers
- Emotion
- Public
- Practical Value
- Stories
- Strategies for Effective Referrals Quiz
- Social Networks
- How Social Networks Spread Information and Influence
- What are Social Networks?
- How Networks Shape the Spread of Information
- Sprinkler vs. Waterfall Strategies
- Social Ties and Active Sharing
- Course Conclusion
- Understanding Social Networking Behavior Quiz
Summary of User Reviews
The Wharton School's Contagious Viral Marketing course on Coursera is highly recommended for those interested in learning about creating viral marketing campaigns. The course has received positive feedback from users, with many praising the course's engaging content and practical applications.Key Aspect Users Liked About This Course
The course has been praised for its practical applications and real-world examples that help students understand viral marketing strategies.Pros from User Reviews
- Engaging content that keeps students interested and motivated
- Practical applications and real-world examples that help students understand viral marketing strategies
- Experienced instructors who provide valuable insights and feedback
- Well-structured course that is easy to follow and understand
- Great resources and tools provided to help students apply what they learn
Cons from User Reviews
- Some users felt that the course could have covered more advanced topics
- A few technical issues were reported with the course platform
- Some users found the course to be too basic and not challenging enough
- The quizzes and assignments were not always clear or well-explained
- Some users felt that the course was too focused on theory and lacked practical exercises
Jonah Berger
4.8 Raiting
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Viral Marketing and How to Craft Contagious Content
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Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish?...
