Course Summary
Learn how to create and distribute valuable content that attracts and retains a clearly defined audience, ultimately driving profitable customer action.Key Learning Points
- Understand the key principles of content marketing
- Learn how to create a content marketing strategy
- Discover different types of content and how to create them
Job Positions & Salaries of people who have taken this course might have
- USA: $72,000
- India: ₹1,200,000
- Spain: €42,000
- USA: $72,000
- India: ₹1,200,000
- Spain: €42,000
- USA: $54,000
- India: ₹600,000
- Spain: €30,000
- USA: $72,000
- India: ₹1,200,000
- Spain: €42,000
- USA: $54,000
- India: ₹600,000
- Spain: €30,000
- USA: $50,000
- India: ₹600,000
- Spain: €24,000
Related Topics for further study
Learning Outcomes
- Develop a content marketing strategy
- Create different types of content
- Measure the success of your content marketing efforts
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Access to a computer with internet connection
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video lectures
- Assignments
- Quizzes
Similar Courses
- Marketing in a Digital World
- Social Media Marketing
- Google Analytics for Beginners
Related Education Paths
Notable People in This Field
- Joe Pulizzi
- Ann Handley
Related Books
Description
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Outline
- The Content Marketing Ecosystem
- The Strategy of Content Marketing Introduction
- Module Introduction
- What Should Content Do?
- Overview of the Structure for Effective Content
- Building Your Professional Brand
- Tips for Building Your Professional Brand
- I Have My Site, Now What?
- Interview with Stefanie Flaxman - Editor-in-Chief
- Interview with Stefanie Flaxman - Content Calendar
- *IMPORTANT: A Note from UC Davis
- How to Find Podcast Interviews
- The 5 P Approach to Copy that Crushes It
- Content Marketing Research (The Crucial First Step)
- The Content Marketing Ecosystem
- The Strategic Context (The 7A Framework)
- The Strategic Context (7A Framework)
- Overview of the 7A Framework
- The First 2 A's of the Framework: Agility & Authenticity
- Stealing Headlines for Attention
- Capturing Audience Attention
- Actions Steps 1, 2, 3
- Call-to-Action & Risk Reversal
- Expanding Your Network
- Your "About" Page
- The Last 2 A's of the Framework: Authority & Audience
- How to Find Podcast Interviews
- The Business Case for Agile Content Marketing
- A Content Marketing Strategy That Works
- Content Marketing (How to Build an Audience that Builds Your Business)
- 7A Framework
- The Strategic Context (7A Framework)
- Mapping the Journey: Crafting a Content Marketing Strategy
- Mapping the Journey: Crafting a Content Marketing Strategy
- Mapping the Journey
- Empathy Maps
- Experience Maps
- Two Keys to Creating Irresistible Content
- How to Find Podcast Interviews
- Internet Marketing for Smart People
- Mapping the Journey: Crafting a Content Marketing Strategy
- The Strategic Types of Content
- The Strategic Types of Content
- Attraction Content
- Affinity Content
- Action Content
- Making Action Content Actionable
- Authority Content
- How to Find Podcast Interviews
- How to Create Content That Converts
- How to Write Magnetic Headlines
- Keyword Research (A Real World Guide)
- How to Create Compelling Content
- Email Marketing (How to Push Send and Grow Your Business)
- The Strategic Types of Content
- Managing Your Content
- Managing Your Content
- Ethics and Professionalism
- Plagiarism and Copyright Law
- Introduction to Metrics
- What Data Should I Pay Attention To?
- Multimedia Content - Visuals
- Multimedia Content - Audio and Video
- Course Summary
- Landing Pages (How to Turn Traffic Into Money)
- Effective Content Promotion
- Managing Your Content
Summary of User Reviews
The Content Marketing course on Coursera has received positive reviews from users. Many users found the course to be very informative and helpful. Overall, users have rated the course highly for its quality content and practical application.Key Aspect Users Liked About This Course
The course provides practical tips and strategies for creating effective content marketing campaigns.Pros from User Reviews
- Informative and well-structured course material.
- Great insights and practical tips for creating content marketing campaigns.
- Engaging and knowledgeable instructors.
- Good mix of theory and practical application.
- Flexible learning options and schedule.
Cons from User Reviews
- Some users found the course to be too basic and lacking in advanced techniques.
- Lengthy and time-consuming assignments.
- Limited interaction with instructors and peers.
- Not suitable for those looking for a quick overview of content marketing.
- Some technical issues reported with the online platform.
Sonia Simone
4.5 Raiting
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