The Complete Guide to Partnership Marketing Course
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Brief Introduction
Learn everything from basic co-marketing techniques to advanced collaborationsDescription
Are you just starting out in marketing partnerships? Or perhaps planning new marketing collaborations in your own business?
Then this course is for you!
It is the only recognised course out there on Partnership Marketing - when two or more companies partner up to promote each other to their customers. A marketing technique that is growing hugely in popularity both in the US and Europe. Businesses are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers. Spotify, Paypal, Airbnb and American Express are all getting in on the act and taking advantage of Partnership Marketing techniques.
I have been working in co-marketing and affiliation for over 12 years, with a wealth of experience in UK start-ups, all the way to FTSE 100 companies. I have lectured at live events, written for some of the biggest U.K. Marketing publications such as EConsultancy and PerformanceIN.
In this course I aim to teach you everything about marketing partnerships -
The 10 types of Partnership Marketing
Locating and choosing the right partners
How to plan and create a co-marketing campaign
How to track and analyse a collaboration
....And all with a whole host of up to date examples!
If you want to get ahead in partnerships then this is the course for you!
Requirements
- Requirements
- Basic Marketing Knowledge
- Basic Digital Marketing Knowledge
- Desire to Learn About Partnerships
Jim Howard
4.7 Raiting
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