Course Summary
This course teaches you how to use social media analytics to measure and improve your social media marketing efforts. You'll learn how to collect and analyze data from various social media platforms to optimize your content strategies and improve your audience engagement.Key Learning Points
- Learn how to collect and analyze data from various social media platforms
- Optimize your content strategies to improve audience engagement
- Understand how to use social media analytics to measure the success of your marketing efforts
Related Topics for further study
Learning Outcomes
- Collect and analyze data from various social media platforms
- Optimize content strategies to improve audience engagement
- Measure the success of your social media marketing efforts
Prerequisites or good to have knowledge before taking this course
- Basic understanding of social media platforms
- Familiarity with Excel or Google Sheets
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video Lectures
Similar Courses
- Social Media Marketing
- Digital Marketing
Related Education Paths
Notable People in This Field
- Gary Vaynerchuk
- Neil Patel
Related Books
Description
Learner Outcomes: After taking this course, you will be able to:
Outline
- Introduction to Data Analytics
- Video-1: Introduction
- Video-2: Structured vs. Unstructured Data
- Video-3: Analyzing Structured Data
- Video-4: Visualization of Data
- Anaconda Installation
- Python installation, configuration, and usage
- R installation
- R/RStudio Setup Guide (on Windows)
- Quiz-1
- Quiz-2
- Collecting and Extracting Social Media Data
- Video-1: Introduction
- Video-2: Introduction to Python Programming
- Video-3: Using Python to Extract Data from Twitter
- Video-4: Using Python to Extract Data from YouTube
- Errata: please read this first
- Python Packages Installation
- (Optional) Introduction to Python for Econometrics, Statistics and Data Analysis
- Twitter libraries
- Python Programming Exercise
- YouTube data download using Python
- Data Analysis, Visualization, and Exploration
- Video-1: Introduction
- Video-2: Analyzing Social Media Data Using Python
- Video-3: Introduction to R
- Video-4: Social Media Data Analysis with R
- R Installation Guide
- Installing R Packages
- Statistical Analysis with R
- Read this first
- Scripts for converting json to csv
- Data Visualization with ggplot2 (R) - Cheat Sheet
- Statistical Analysis with Twitter Data
- Case Studies
- Video-1: Introduction
- Video-2: Sentiment Analysis with Twitter Data
- Video-3: Text Mining of Twitter Data
- Video-4: Conclusion
- NLTK
- An Introduction to Network Analysis with R and statnet
- Sentiment Analysis with Twitter
Summary of User Reviews
Discover how to use social media data analytics to improve your business strategy. This course has received positive reviews for its practical approach and real-life examples.Key Aspect Users Liked About This Course
Many users appreciated the practical nature of the course and the real-life examples provided.Pros from User Reviews
- Course provides practical skills and knowledge
- Real-life examples are used to illustrate concepts
- Instructors are knowledgeable and engaging
- Course materials are well-organized and easy to follow
- Course covers a variety of social media analytics tools and techniques
Cons from User Reviews
- Some users found the course content to be too basic
- Course may not be suitable for advanced users
- Course may be too focused on marketing and advertising
- Some users found the course pace to be slow
- Course may require additional research and learning outside of the course materials