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Sales Training: Inbound Business Strategy

Approx. 12 hours to complete

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Course Summary

This course teaches you how to create an inbound business strategy that attracts and retains customers, and improves overall business performance. You will learn how to identify ideal customers, create content that speaks to them, and measure success.

Key Learning Points

Learn how to create an inbound business strategy from scratch
Identify and target your ideal customer
Create content that attracts and retains customers
Measure and analyze the success of your inbound strategy

Learning Outcomes

Create a comprehensive inbound business strategy
Identify and target your ideal customer
Create content that attracts and retains customers

Prerequisites or good to have knowledge before taking this course

Basic understanding of marketing concepts
Access to internet and computer
Willingness to learn and implement new strategies

Course Difficulty Level

Intermediate

Course Format

Online
Self-paced
Video lectures
Quizzes and assessments

Similar Courses

Content Marketing
Digital Marketing
Social Media Marketing

Related Education Paths

Notable People in This Field

Marketing Guru
Content Marketing Expert

Related Books

Description

Welcome to the Inbound Certification course!

This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy. So, wondering what to expect in this course? After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight. Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy

Outline

Inbound Business Strategy
Introduction to Inbound Certification
What is inbound?
What is the inbound methodology?
What are the fundamentals of an inbound business?
What is a flywheel?
Combining Funnels and Flywheels
What are the inbound principles?
The inbound methodology and principles
The importance of defining your company's purpose
Identifying your company's purpose
Why do you need to set business goals?
How to set a goal that aligns with your company's purpose
How to prioritize short-term and long-term business goals
How HubSpot aligns its teams behind its goals
Why are buyer personas an important part of your inbound strategy?
How to create a buyer persona
What is the buyer's journey?
How to create a buyer's journey
How the Flywheel Killed HubSpot's Funnel
HubSpot'S Culture Code
A Management Framework for People Who Don’t Like Vegetables
Create Your Buyer Personas
Take the Inbound Certification exam!

Sales & Marketing Alignment
Why You Need Sales Enablement
Developing a Sales Enablement Strategy
Sales Enablement in Action
The Importance of Having a Vision and Setting Goals
Creating a Revenue Goal
The Importance of Lead Qualification
Identifying Fit and Sales Readiness
Mastering Lead Qualification
The Importance of the Sales and Marketing SLA
Creating an SLA for Your Teams
Optimizing Your SLA
Beyond the SLA
The Importance of Customer Enablement
Helping Customers Fire Their Old Solutions
Encouraging People to Buy From You Again
Helping Your Customers Do the Job They Hired Your Product to Do
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year
Customer Acquisition Vs.Retention Costs – Statistics And Trends
Introduction to Sales Enablement
Aligning Your Teams Around a Unified Revenue Goal
Developing a Lead Qualification Framework
Holding Your Teams Accountable With a Service-Level Agreement
Continuing Enablement After the Sale

Summary of User Reviews

Read reviews and ratings for Inbound Business Strategy from real students. Learn about the course's pros, cons, and rating. See what others have to say about the course and their experience.

Key Aspect Users Liked About This Course

Many users appreciated the practical examples and case studies used throughout the course.

Pros from User Reviews

The course provides a comprehensive overview of inbound marketing strategies.
The course is taught by industry experts with real-world experience.
The course offers practical tools and techniques that can be applied immediately to real-world situations.

Cons from User Reviews

Some users felt that the course content was not advanced enough for experienced marketers.
The course can be quite time-consuming, with a lot of reading and assignments.
Some users felt that the course lacked interaction and engagement with other students and the instructor.

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