Course Summary
This course covers the latest technologies that business leaders need to know about in order to stay ahead of the competition. Topics include blockchain, artificial intelligence, and the Internet of Things (IoT).Key Learning Points
- Learn the basics of blockchain and how it can be used in business
- Discover the potential of artificial intelligence in improving efficiency and decision-making
- Explore the impact of the Internet of Things on business processes and customer experience
Related Topics for further study
Learning Outcomes
- Understand the latest technologies that are transforming business
- Learn how to integrate these technologies into business strategy
- Develop insights into how these technologies will shape the future of business
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business principles
- Familiarity with technology concepts
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Digital Transformation Strategy
- Blockchain Basics
- Artificial Intelligence for Everyone
Related Education Paths
- Certified Digital Transformation Professional
- Certified Blockchain Professional
- Certified Artificial Intelligence Professional
Notable People in This Field
- Elon Musk
- Sheryl Sandberg
Related Books
Description
This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies.
Outline
- INTRODUCTION TO DIGITAL TRANSFORMATION
- Welcome
- What do we need to learn about Digital Transformation?
- Interview by Eric Veal on "Digital Transformation" for AppsJack podcast
- The Revolution
- Hype and adoption - Part I
- Hype and adoption - Part II
- Digital Master
- Embrace the present and build the future
- Leading for innovation
- Knowing and loving your customer
- The human factor
- How to get business and IT right?
- What did we learn about Digital Transformation?
- What is digital transformation?
- GERMAN: 2017 Study on Digital Transformation in Germany
- Keeping Score: Why digital transformation matters?
- Test your knowledge about Digital Transformation
- AUGMENTED, VIRTUAL AND MIXED REALITY
- What will we learn about virtual, mixed, and augmented reality?
- Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers
- What is the difference between AR and VR? And why do I care?
- What do you need to experience and enjoy VR or AR content?
- Content rules all around! In 360 degrees, content rules even more
- Show me the money. Billions in the AR and VR markets
- What does NASA, Ikea, BMW, and others do with AR and VR?
- How to go shopping in a virtual world? The retail industry experience
- My own virtual experience
- Succeeding in Marketing and Advertising with VR and AR
- What did we learn about virtual, mixed and augmented reality?
- 2021: AR, VR and Mixed Reality in post-pandemic times?
- VR, AR, MR and What Does Immersion Actually Mean?
- Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide
- How VR And AR Can Enhance The Retail Experience
- A preview of the first wave of AR apps coming to iPhones
- How to Create a Content Marketing Strategy for Virtual Reality
- The Next-Generation of Virtual Reality for Brands and Marketing
- Augmented Reality: Marketing's Trillion-Dollar Opportunity
- Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)
- Test your knowledge about virtual, mixed and augmented reality
- INTERNET OF THINGS
- What will we learn about Internet of Things?
- What is Internet of Things?
- Market trends and key companies and technologies
- The monetary and competitive opportunity of “The Internet of Things”
- How real companies embrace IoT
- A world of possibilities: IoT Communities for you
- The customer journey with IoT
- Blueprint Journey IoT
- What did we learn about IoT?
- 2017 Internet Of Things (IoT) Intelligence Update
- Video: Create the Internet of Your Things - Microsoft's Vision for IoT
- How The Internet of Things Will Impact Customer Service
- Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing
- How The Internet Of Things Is Changing Online Marketing
- Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain
- Case study: manufacturing
- The Tesla IoT Car
- Why IoT and Why Now?
- Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide
- Data Privacy? Who Owns My Data?
- Test your knowledge about IoT
- ARTIFICIAL INTELLIGENCE AND BIG DATA
- What are we going to learn about Big Data and Artificial Intelligence?
- The key terms about big data and artificial intelligence
- The not so secret sources of all that data you should know
- The Who is Who of Big Data and AI
- Will Artificial Intelligence replace your and my job?
- Ways to leverage big data in your marketing strategy
- Intelligent Customer Engagement requires AI
- Learning from Companies using AI
- Getting Future Ready with AI
- Scenarios for your organization
- What did we learn about Big Data and AI?
- Between coffee sips: The Starbucks Case
- More terms you may want to know
- Contradictory views of technology and science leaders
- What Data-Driven Creative Means For The Future Of Advertising
- Test your knowledge about Big Data and Artificial Intelligence
- Blockchain technology applications and crypto currencies
- What will we learn about blockchain?
- Changing every game
- Building the foundations from Computer Science
- The key concepts of Blockchain technology
- Show me the money
- What is a smart contract?
- Funding on steroids
- Blockchain is everywhere: From Healthcare to Media
- Chain your customers with blockchain technologies
- How is trust in advertisement possible?
- Blockchain and black markets
- Communities on the move
- Blockchain based future is as unlikely as a future without the Internet
- Guest Lecture by Jeremy Epstein - Marketing with Blockchain Technology
- What did we learned about Blockchain?
- End of the course: Keep learning!
- Blockchain: a short-lived illusion or a real game changer?
- OPTIONAL: The CMO Primer For The Blockchain World (by Jeremy Epstein)
- Test your knowledge about Blockchain
Summary of User Reviews
Discover the latest technologies and learn how to implement them in your business strategy with the New Technologies for Business Leaders course on Coursera. This course has received high praise from users for its practical and informative content, with many highlighting the real-world examples and case studies as a key aspect of the course.Pros from User Reviews
- Practical and informative content
- Expert instructors with extensive industry experience
- Flexible learning options with online lectures and assignments
- Useful insights and strategies for implementing new technologies in business
- Engaging and interactive course materials
Cons from User Reviews
- Some users found the course material to be too basic or introductory
- Limited interaction with other students and instructors
- Requires a significant time commitment to complete all assignments
- Not suitable for advanced learners looking for in-depth technical knowledge
- Course content may become outdated quickly due to the fast-changing nature of technology