Course Summary
Learn how to use analog marketing techniques in the digital age in this course. Gain insights on how to create meaningful connections with customers through unconventional methods.Key Learning Points
- Understand the power of analog marketing in the digital world
- Learn how to create emotional connections with customers
- Explore unorthodox marketing techniques to stand out from the competition
Job Positions & Salaries of people who have taken this course might have
- Marketing Manager
- USA: $72,000 - $140,000
- India: ₹600,000 - ₹2,500,000
- Spain: €30,000 - €50,000
- Brand Strategist
- USA: $60,000 - $130,000
- India: ₹500,000 - ₹2,000,000
- Spain: €30,000 - €50,000
- Creative Director
- USA: $90,000 - $200,000
- India: ₹700,000 - ₹3,500,000
- Spain: €40,000 - €70,000
Related Topics for further study
Learning Outcomes
- Understand how to use analog marketing in the digital age
- Create emotional connections with customers
- Use unorthodox marketing techniques to stand out from the competition
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of marketing
- Interest in unconventional marketing techniques
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video lectures
Similar Courses
- Growth Marketing
- Digital Marketing
- Brand Management
Related Education Paths
Notable People in This Field
- Seth Godin
- Gary Vaynerchuk
Related Books
Description
Our new digital world is dramatically changing the way in which products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an analog (or physical) world. For example, even today, over 90% of all sales are still conducted in analog stores. Thus, both marketers and consumers must simultaneously navigate both the analog and digital worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the analog world has been largely ignored. This course examines this issue by asking how the Digital Revolution has impacted marketing in an analog world. The learning approach will be highly interactive, meaning that you will have both the opportunity to engage in a variety of hands-on activities and to participate as a member of a rich learning community.
Outline
- Course Overview and Digital Dominance
- Course Introduction
- Digital vs. Analog (Side 1)
- Digital vs. Analog (Side 2)
- Learn on Your Terms
- Basic Concept: Domination
- Vicarious Learning Activity: Typewriter
- Lecture 1: Efficiency (Side 1)
- Lecture 1: Efficiency (Side 2)
- Case Study: U of I Credit Union
- Lecture 2: Democracy (Side 1)
- Lecture 2: Democracy (Side 2)
- Exercise: Purchase Online
- Research Insights: Donna Hoffman
- Syllabus
- Glossary
- Brand Descriptions
- Readings, Videos, & Audio
- Course Diagram
- Learn More About Flexible Learning Paths
- Module 1 Overview
- Module 1 Readings
- Optional Resources for U of I Credit Union Case
- Orientation Quiz
- Digital Dominance Quiz
- Analog Resistance
- Basic Concept: Resistance
- Vicarious Learning Activity: Adult Coloring Books
- Lecture 1: Physicality (Side 1)
- Lecture 1: Physicality (Side 2)
- Case Study: Willard Airport
- Lecture 2: Protection (Side 1)
- Lecture 2: Protection (Side 2)
- Exercise: Visit a Physical Store 1
- Research Insights: Markus Giesler
- Module 2 Overview
- Module 2 Readings
- Optional Resources for Willard Airport Case
- Analog Resistance Quiz
- Digital & Analog Symmetry
- Basic Concept: Synergy
- Vicarious Learning Activity: Ink Hunter
- Lecture 1: Glocal (Side 1)
- Lecture 1: Glocal (Side 2)
- Case Study: Amazon@Illinois
- Lecture 2: TouchTech (Side 1)
- Lecture 2: TouchTech (Side 2)
- Exercise: Augmented Reality App
- Research Insights: David Bell
- Module 3 Overview
- Module 3 Readings
- Optional Resources for Amazon@Illinois
- Digital & Analog Synergy Quiz
- Analog Transformation
- Basic Concept: Transformation
- Vicarious Learning Activity: Thingiverse Customizer
- Lecture 1: Embracing (Side 1)
- Lecture 1: Embracing (Side 2)
- Case Study: Illinois Athletics
- Lecture 2: Distancing (Side 1)
- Lecture 2: Distancing (Side 2)
- Exercise: Visit a Physical Store 2
- Research Insights: Wayne Hoyer
- Course Wrap Up
- Gies Online Programs
- Module 4 Overview
- Module 4 Readings
- Optional Resources for Illini Athletics
- Congratulations!
- Get Your Course Certificate
- Analog Transformation Quiz
Summary of User Reviews
Marketing Analog is a highly recommended course for those interested in learning about marketing strategies. Users have praised the course for its insightful content and engaging delivery. One key aspect that many users thought was good is the course's emphasis on real-world marketing examples and case studies.Pros from User Reviews
- Insightful content
- Engaging delivery
- Real-world marketing examples and case studies
- Good for beginners
- Great instructor
Cons from User Reviews
- Some topics may be too basic for advanced learners
- Lacks interactivity
- Requires additional materials for practical application
- Limited in-depth analysis
- Not suitable for those looking for a comprehensive marketing course
Aric Rindfleisch
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