Managing Marketing in the Hospitality and Tourism Industry
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Brief Introduction
Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
Description
Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers.
Students' learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings.
Note that this course is priced at USD $198.
Knowledge
- Examine and evaluate the marketing theories and concepts within the context of management and operations of hospitality and tourism organizations
- Analyze the relationship between consumers, practitioners, and policy makers of hospitality and tourism services/products
- Evaluate the contributions and impacts of hospitality and tourism in social, economic, political, cultural, and other areas
- Analyze and apply various marketing theories and concepts to practical applications in the hospitality and tourism industry
- Communicate and respond appropriately to stakeholders in the hospitality and tourism industry
- Identify marketing problems within the hospitality and tourism context, and apply marketing knowledge and skills to solve the problems
- Organize and analyze related numerical and graphical data, and translate them into business information.
Hotel Management Fundamentals - Hotel Management Operations
- 4.1
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Learn hotel management basics, dive into hotel operations, succeed in your hotel management career and become a manager What is the hotel management?...
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- 0.0
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Understand essential human resources concepts and theories and analyze contemporary issues in the management of human capital. We will also discuss how different cultures approach human resource management (HRM)....
Innovation and Technology Management in Tourism and Hospitality
- 0.0
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Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries. Note that this course is priced at USD $198....
International Hospitality & Healthcare Services Marketing
- 4.7
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As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants....
