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From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

Approx. 9 hours to complete

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Course Summary

This course teaches students how to create a strong brand image and develop high-impact campaigns. It covers various strategies for creating effective advertising campaigns across different media platforms.

Key Learning Points

Learn how to create a strong brand image
Discover different advertising strategies for various media platforms
Develop high-impact advertising campaigns

Job Positions & Salaries of people who have taken this course might have

- USA: $70,000 - $120,000
- India: ₹6,00,000 - ₹18,00,000
- Spain: €30,000 - €50,000
- USA: $70,000 - $120,000
- India: ₹6,00,000 - ₹18,00,000
- Spain: €30,000 - €50,000
- USA: $40,000 - $80,000
- India: ₹3,00,000 - ₹12,00,000
- Spain: €18,000 - €30,000
- USA: $70,000 - $120,000
- India: ₹6,00,000 - ₹18,00,000
- Spain: €30,000 - €50,000
- USA: $40,000 - $80,000
- India: ₹3,00,000 - ₹12,00,000
- Spain: €18,000 - €30,000
- USA: $40,000 - $70,000
- India: ₹3,00,000 - ₹12,00,000
- Spain: €18,000 - €30,000

Learning Outcomes

Develop a strong brand image
Create effective advertising campaigns for various media platforms
Understand the importance of marketing in brand development

Prerequisites or good to have knowledge before taking this course

Basic knowledge of marketing
Familiarity with different media platforms

Course Difficulty Level

Intermediate

Course Format

Online
Self-paced
Video Lectures
Quizzes

Similar Courses

Marketing Analytics
Digital Marketing

Related Education Paths

Notable People in This Field

Seth Godin
Gary Vaynerchuk

Related Books

Description

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.

In this course I am offering you a methodology which you can easily put into practice. Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this course serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!

Outline

Telling a Brand Story Through Images
Introduction to the Course and Professor
Purpose of the Creative Pitch: Interview with Maria Haro
Process Overview
The History of Branding Through Images
The Art of Story Branding
Story Branding Through Images and Concepts
Understanding the Language of Image-Making I
Understanding the Language of Image-Making II
Understanding the Language of Image-Making III
Narrative: First Contact with the Client
Optional Portfolio Assignment
***Important note before starting the course***
Recommended/Optional: ¨Photographically Speaking¨
Let's Talk About Some Images

The Brand Analysis
Intro to the World of Brand Personality Analysis
Which is More Important: Brand or Product?
Brand Analysis
The Positioning Statement: Interview with Maria Haro
How to Write a Brand Positioning Statement
Narrative: Talking About the Values of the Brand
Testing Your Skills

Creative Advertising Concepts
Introduction to Creative Advertising Concepts
What is Creative Advertising?
Examining Ads: Creating Conceptual Advertising (images)
How to Convey the Unique Selling Propositions of the Brand
From Brand to Concept
Presenting the Creative Concepts to the Client
Narrative: Presenting the Creative Pitch to the Client
Test Your Skills

The Production Plan and the Creative Pitch
From Concept to Production
Defining the Brand Through the Production Team
Production Team Interviews: Creative Director/Graphic Designer Maria Haro
Production Team Interviews: Stylist Isabel Ottino
Production Team Interviews: Art Designer Adrian Tai
Narrative: Presenting the Production Plan to the Client
The Creative Pitch Deck
Explaining the Activity: The Campaign Challenge
The Photo Shoot
What Did We Learn?
Farewell!
Test Your Skills

THE CAPSTONE PROJECT
Introduction to the From Brand to Image Capstone Project
Instructions for the Capstone Project
From Brand to Image Conclusion
Instructions
20 Actionable Tips to Build a Winning Visual Brand Identity
Six Creative Ways To Brainstorm Ideas
Genius or Process? How Top Creative Directors Come Up With Great Ideas - Nudd, Tim ( 2013)
1. From Brand to Image

Summary of User Reviews

Read reviews for Brand Image: High Impact Campaign on Coursera. Users have shared their experience with this course, highlighting pros and cons. Overall, it has received positive feedback.

Key Aspect Users Liked About This Course

Many users have praised the course for its practical approach to building a brand image.

Pros from User Reviews

The course provides real-world examples that help to understand the concepts better.
The instructors are knowledgeable and provide valuable insights.
The course is well-structured, making it easy to follow and understand.
The assignments and quizzes are challenging and help to apply the knowledge gained.

Cons from User Reviews

The course could benefit from more interactive elements.
Some users found the course to be too basic for their level of expertise.
The videos could be more engaging and visually appealing.
The course content could be more up-to-date with current industry trends.
Some users found the course to be too focused on theory rather than practical implementation.

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