Brief Introduction
Grow Your Skills. Boost Your Business. Develop Your Career.Description
In this module you will understand the impact of digital on the customer journey and your customer's micro-moments. You will be inspired to creating a customer-centric model, breathe new life into your marketing efforts and use innovative strategies to uncover new pathways to disrupting the way you interact with your customers.
Not only will we teach you concepts, frameworks and new marketing approaches for your business, but you will learn how to practically deliver these methods to benefit your brand, grow your skills and advance in your career.
Every lesson includes high quality learning resources including articles, books suggestions, reports and case studies examples of blue chips companies so that you can further explore and increase your understanding on each topic.
Each lesson provides you with hands-on projects related to real-world business scenarios in order for you to gain practical experience and directly apply it to your company.
You will learn how the digital revolution and its trends change your consumer behaviour. How the customer journey changes and how to use it to your company’s benefits. Finally you'll be able to recognise the disruption and act to your advantage
Requirements
- Requirements
- Students need to have basic understanding of the marketing channels available today
- Suitable for all businesses: services, products, info products, B2C, B2B
Ilenia Vidli
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