Digital Marketing Strategies - Going Beyond the Basics
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Brief Introduction
Building a Digital Marketing Strategy and Creating Your First Marketing Plan. Using the Best Tools, Methods, and Data.Description
This one-of-a-kind Digital Marketing Strategies will introduce you into all aspects of developing a digital marketing strategy and plan. I’ve kept this course entertaining, with several assignments you can do to sharpen up your skills until your final lecture where we’ll write a marketing plan together. I aimed to turn this into the only course you’ll ever need to get you started with creating EFFECTIVE digital marketing strategies.
We'll discuss how you can speed up the strategic thinking process, create new goals, set priorities, and, most importantly, build a digital marketing plan with everything this includes: from establishing a buyer persona, to doing market research, keeping track of what your competitors are doing, and creating efficient strategies for the platforms that will work you and so much more.
I’ll also show you how you can use modern tools to create better strategies (you'll love this). I started this course with real strategy examples in mind because I believe you need to see what good strategies actually look like and not just hear about them.
I'll keep things simple and concise while I show you how YOU can come up with your own unique digital marketing strategy ideas and optimize your current marketing tactics to their full potential. This course for planning your marketing tactics and creating digital strategies is also a good fit if you're looking for extra motivation to get you started with creating a strategy that will work for you and your business.
Together we'll discuss both common and specific marketing situations so you can be prepared to create one for any audience and deliver the results they want. As a bonus, I am always available to answer any questions you might have. I'll use my experience and knowledge to guide you through this learning journey, help you improve your strategic thinking, and get you started with taking your marketing strategies one step further.
Here's a detailed look at what each section of this marketing course will teach you:
Section 1 - I'll introduce you into the of strategic marketing and help you understand the importance of building a marketing strategy for your business. I'll also show you how you can prioritize your general business and marketing goals using actionable methods.
Section 2 - You’ll learn all of the steps you need to know to start building a digital marketing strategic plan. I’ll teach you how to make the right marketing decisions and what you’ll need for the decision-making process.
Section 3 - You'll find out how to do market research the right way and make it work for you. We’ll also look at the best methods and websites you can use for analyzing your competitors.
Section 4 - I’ll show you how you can build a buyer persona and understand which strategies work for each step of the buyer’s journey. You’ll get to learn the fundamentals of convincing your clients to choose your over your competitors as well and make the difference between features and benefits so you can use them to your advantage in your strategies.
Section 5 - We’ll have a close look at all of the tools you can use to anticipate any market trends your potential clients might want to keep up with. As an extra, we’ll analyze the importance of using digital marketing analytics data to create your marketing strategy.
Section 6 - In this part of this complete course, we’ll understand the fundamentals of vital elements like pricing, budgets, and online platforms you can use to establish a solid marketing strategy. I’ll also give you an exclusive look at the process I use for building a digital marketing plan myself.
Section 7 - Finally, we’ll review the key takeaways for this digital marketing strategy course.
You'll also get:
✔ Lifetime access to the course
✔ Practical tips that will bring you results
✔ Fast & friendly support in the Q&A section
✔ Udemy certificate of completion
✔ A 30-day money back guarantee
See you inside the course where you can fundamentally change the way you create digital marketing strategies from day ONE. Don't forget to give your best and practice patience!
***
Things to keep in mind before starting the course:
If the captions are covering something I'm showing you on the screen, make sure you go to their settings and change the opacity.
If my speed pace is too fast and you want to take notes, you can slow down the video from the player.
Assignments are there for you to practice. If you want to skip them it's fine but make sure you come back to them once you get the time. Theory is nothing without the practice.
If I don't explain some of the resources it's because their authors already did that in great detail. In this fundamental marketing course I try to focus on sharing information you won't find somewhere else so there's no purpose to explaining what someone else already wrote.
Requirements
- Requirements
- Basic knowledge of digital marketing terms
- Basic understanding of business
- Pen and paper for taking notes
- Internet connection
- No digital marketing experience required!
Knowledge
- Understand what a marketing strategy implies and why it's important
- Learn to prioritize your strategic goals
- Learn all of the steps to building a digital marketing strategic plan
- Make the right marketing decisions
- Find out how you can research the market effectively
- Learn to do competitor analysis
- Understand the buyer's journey, create buyer personas, and convince your clients
- Use the right tools to understand the market's trends
- Use data to build your marketing strategy
- Set strategic prices and budgets
- Find out which platforms will work best for your strategy and how you can use them
- Write your first digital marketing plan together with me
- Understand the difference between features and benefits
Alexandra Cote
4 Raiting
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