Course Summary
This course offers a comprehensive understanding of digital business models and how they can be used to drive growth and innovation in today's digital economy.Key Learning Points
- Learn the different types of digital business models and how they work
- Understand the key elements of digital transformation and how to apply them to your business
- Explore the latest trends and technologies in digital business models
- Discover how to create and implement a successful digital business strategy
- Gain insights from real-world case studies and examples
Related Topics for further study
Learning Outcomes
- Develop a deep understanding of digital business models and their applications
- Gain practical skills to implement digital transformation in your business
- Learn to identify and evaluate new digital business opportunities
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business concepts
- Familiarity with digital technologies
Course Difficulty Level
IntermediateCourse Format
- Online self-paced
- Video lectures
- Real-world case studies
Similar Courses
- Digital Transformation Strategy
- Digital Marketing
- E-commerce Essentials
Related Education Paths
Notable People in This Field
- Digital Analyst, Author, and Keynote Speaker
- Professor of Marketing at NYU Stern School of Business
- Entrepreneur and Digital Marketing Expert
Related Books
Description
Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
Outline
- Introduction to Digital Business Models
- Lesson 1: How digital challenges traditional management strategy
- Lesson 2: What is a business model?
- Lesson 3: Digital as a business model
- Digital Business Models - Module 1
- How Internet companies use digital business models
- Lesson 1: How the business models of Apple and Google work
- Lesson 2: How the business models of Facebook and Amazon work
- Lesson 3: How the business models of Xiaomi and WeChat work
- Lesson 4: Asymmetric business models – creating unfair advantage
- Digital Business Models - Module 2
- Developers as the new Decision Makers
- Lesson 1: Developers – today's software innovators and decision makers
- Lesson 2: The developer platforms landscape
- Lesson 3: The languages and motivations of software developers
- Digital Business Models - Module 3
- Developers as the Engine of Digital Business Models
- Lesson 1: From software innovators to resellers
- Lesson 2: Developers as product extenders
- Lesson 3: Developers as resellers and distributors
- Lesson 4: Case studies in the drones and travel industries
- Lesson 5: Case studies in the retail and agriculture industries
- Lesson 6: Case studies in enterprise sales and gaming industries
- Digital Business Models - Module 4
- Build your own Digital Business Model
- Lesson 1: The recipe for platform and asymmetric business models
- Lesson 2: The digital business model canvas
- Lesson 3: More examples using the digital business model canvas
Summary of User Reviews
Discover the latest Digital Business Models with this comprehensive course on Coursera. Users rave about the engaging content and insightful lectures. This course is highly recommended for those who want to stay ahead in the digital world.Key Aspect Users Liked About This Course
Many users found the course to be highly engaging and insightful.Pros from User Reviews
- Comprehensive course content
- Insightful lectures
- Practical application of concepts
- Great for staying ahead in the digital world
Cons from User Reviews
- Some users found the course to be too basic
- The course may not be suitable for those with advanced knowledge in digital business models
- Limited interaction with instructors
- Lack of personalization in the course material
Andreas Constantinou
4.5 Raiting
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