Search result for Courses taught by Randy Hlavac
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What is Social?
by Randy Hlavac- 4.6
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Approx. 7 hours to complete
The “What Is Social? " MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. While the course can be audited for free, paid learners will receive additional content beyond the course basics. In addition, we will help you network with thought leaders in social....
Content Strategy for Professionals: Managing Content
by Candy Lee , John Lavine , Randy Hlavac- 4.6
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Approx. 6 hours to complete
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design....
Engagement & Nurture Marketing Strategies
by Randy Hlavac- 4.8
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Approx. 9 hours to complete
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. Additional MOOC 3 faculty include:...
Content Strategy for Professionals: Ensuring Your Content's Impact
by Candy Lee , John Lavine , Randy Hlavac- 4.6
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Approx. 5 hours to complete
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. The last module is pivotal for Content Strategists. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern...
Content Strategy for Professionals: Expanding Your Content’s Reach
by John Lavine , Candy Lee , Randy Hlavac- 4.5
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Approx. 5 hours to complete
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach....
Content Strategy for Professionals: Capstone Project
by John Lavine , Candy Lee , Randy Hlavac- 4.7
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Approx. 2 hours to complete
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. Capstone Overview and Directions The Content Strategy Capstone Project Overview & Directions...
Social Marketing Capstone Project
by Randy Hlavac- 4.9
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Approx. 7 hours to complete
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. 2016 Capstone Schedule:...
The Importance of Listening
by Randy Hlavac- 4.6
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Approx. 9 hours to complete
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video....
The Business of Social
by Randy Hlavac- 4.7
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Approx. 6 hours to complete
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. Additional MOOC 5 faculty include:...
Content Strategy for Professionals: Engaging Audiences
by John Lavine , Candy Lee , Randy Hlavac- 4.6
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Approx. 6 hours to complete
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership....
