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If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. Understanding the Playing Field...

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In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Profits and stakeholder value go together, and this course explains how....

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This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, focuses on challenges faced by existing private businesses when they attempt to grow substantially. Course Overview This module introduces the course. Welcome to the Class! The Truth About Growth There is a required reading: Edward D....

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The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans....

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BCG

La transformación digital es un tema de gran interés, pero ¿qué es exactamente y qué significa para las compañías? En este curso, desarrollado en la Darden School of Business en la Universidad de Virginia y dirigido por los mejores profesores de Darden y expertos en gestión global de Boston Consulting Group, hablamos de transformación digital de dos maneras....

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In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Retail Market Dynamics Pricing Specialization Overview Three Lenses...

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Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution....

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Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Growth through Scaling Strategic growth is intentional, proactive, and consistent with a company's purpose. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization....

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Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Dynamic Strategy...

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Vivimos rodeados de proyectos. Prácticamente todas las organizaciones dirigen proyectos, ya sea de manera formal o informal. Los tenemos en casa y en el trabajo. A través de determinados parámetros, principios de planificación y metodologías de ejecución, los proyectos se pueden gestionar de forma eficiente y efectiva. Bienvenidos al mundo de los proyectos...

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