Digital marketing – businesses can’t do without it! Exactly why this is one of the most worthwhile topics to study. What’s more, there is a variety of specialties you can choose from.
When it comes to studying digital marketing online, Coursera is one of the top platforms to consider.
To make your search a little easier though, we’ve outlined the best digital marketing courses on Coursera, giving you some excellent options to start with.
Let’s get into it.
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6 Top Digital Marketing Courses on Coursera
Coursera offers 400 digital marketing courses for beginner, intermediate, and advanced levels. Whether you’re interested in a short course that can be completed within 2 hours or a longer, comprehensive specialization, you’ll find it on this site. You can even sign up for digital marketing courses in different languages, including English, Spanish, French, Russian, Portuguese, and more.
1. Facebook Social Media Marketing
- Cost: $49 + 7-day free trial
- Duration: +-7 months
- Qualification: Professional Facebook certificate
This beginner course is developed by Meta and you don’t need any prior experience in digital marketing to enrol.
This course will leave you with valuable skills, including brand management, social media marketing, content development, campaign management, and more. What’s more, you will learn how to create Facebook ads and come up with effective digital marketing campaigns for different businesses. The course is available in English, Arabic, Portuguese, and Spanish.
Upon completion, you’ll also become a part of the Facebook Certification Career Network, which is a great place to start job hunting.
2. Digital Media and Marketing Principles
- Cost: $49 + 7-day free trial
- Duration: +-20 hours
- Qualification: Certificate of completion
This course is a part of the Digital Marketing Specialization by the University of Illinois.
This course is designed to help you understand digital marketing, social media, integrated marketing communications, and mobile marketing. You will learn all about the latest media technologies, how to identify a target audience, and create engaging content that appeals to them. This course is number 5 of 7 courses in this series and allows for self-paced learning through hands-on projects, quizzes, and graded feedback.
3. Google Ads for Beginners
- Cost: Free
- Duration: 2 hours
- Qualification: Downloadable project
Developed by Google, this guided project is ideal for beginners who are interested in creating effective online ad campaigns.
The main goal of the short project is to teach you how to create Google Ads, ad groups, and fit them into an overall strategy. You will also learn about keyword research, conversion tracking, and the various digital marketing tools Google has to offer. The project is completed on Google’s online advertising platform – no need to download any software.
4. Viral Marketing and How to Craft Contagious Content
- Cost: $49 + 7-day free trial
- Duration: 4 hours
- Qualification: Certificate of completion
With over 230,000 enrolled students, this digital marketing course is a fan-favorite among those who want to learn how to get brands to stand out online. It focuses on social networking, viral marketing, and marketing strategies. It also outlines the steps you would take to come up with creative digital marketing campaigns that will reach your target audience.
5. Social Media Marketing Specialization
- Cost: $49 + 7-day free trial
- Duration: +-7 months
- Qualification: Certificate of completion
This social media marketing specialization is beginner-friendly, so no prior experience is necessary.
Developed by Northwestern University, this in-depth course covers topics such as general digital marketing, business planning, analytics, social media strategies, influencer marketing, and more. And to help you showcase and practice your skills, you will engage in hands-on projects, practice quizzes, graded assignments, and get feedback from your peers.
It’s recommended that you spend at least 2 hours per week on this course to complete the specialization within 7 months.
6. The Strategy of Content Marketing
- Cost: $49 + 7-day free trial
- Duration: +-19 hours
- Qualification: Certificate of completion
This digital marketing course is developed by the University of California and UC Davis Continuing and Professional Education.
It’s designed for those interested in an intermediate level of digital marketing, and focuses on content marketing, copywriting, and writing skills specifically. Over 281,000 enrolled students have enrolled in this course to date, with 28% finding a new job or moving up in their chosen organizations thereafter. Upon completion, you’ll easily be able to create create content marketing strategies and grow your online presence.
How to Choose a Digital Marketing Course That’s Right for You
The digital marketing course you enrol in should depend on the specific field of digital marketing you’re interested in. Some of the more popular categories include search engine optimization (SEO), email marketing, affiliate marketing, content marketing, and social media marketing, which are also the most in-demand skills.
Some digital marketing courses only focus on one aspect of digital marketing, while others explain and assess every type. If you can’t decide on a specific field just yet, opt for a course that covers a little bit of everything to help you decide with piques your interest.
Next, you also want to consider the course duration and cost – how much time and money do you have available for your studies? If you’re already working full time, you may want to sign up for a course with a flexible study schedule.
Lastly, you should decide whether you are happy with just a certificate of completion or if you would prefer to receive an accredited qualification from a reputable college or university.
Learn All About Digital Marketing With Coursera
No matter what type of digital marketing course you want to apply for, Coursera has something for everyone.
Coursera has partnered with over 200 leading businesses, organizations, and universities, so the courses are developed by professionals in their field.
If you feel that Coursera isn’t the right platform for you, there are a number of other options to choose from on Coursary.