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How Often Does Udemy Have Sales?

While Udemy provides many practical courses on a wide variety of subjects, one aspect of the website tends to confuse visitors.

The first time you see a course on Udemy, it might cost $10. However, after several days, you might find that the price has gone up quite significantly.

In this article, we’ll explain this price increase phenomenon.

How Often Does Udemy Have Sales?

Udemy has regular sales throughout the year. 

When you see the same $10 course jump to $190, that’s not because you’ve missed a sale. It’s something else entirely, but we’ll explain it in detail now.

For now, let’s focus on actual sales. If you’re wondering how often does Udemy offer discounts, the answer is almost every month of the year.

  • In January, Udemy has site-wide promotions to celebrate the New Year.
  • A flash sale follows in February and usually lasts for three days.
  • March has Valentine’s Day sales.
  • In April, discounts are offered in honor of Education Month.
  • During May, some courses will be on sale for Mother’s Day.
  • June brings the Mid-Year Madness discounts.
  • In July, there are sales to mark the summer holidays.
  • August has Back to School discounts.
  • September is the only month of the year when Udemy doesn’t have regular sales.
  • All of the courses will be at a discount for the End the Year Strong sale in October.
  • As is the case with most other stores, Udemy will have Black Friday sales, followed by Cyber Monday in November.
  • Of course, in December, the site will offer Christmas discounts.

As you can see, there’s no shortage of sales on Udemy, and catching the next sale can provide you with an excellent opportunity to learn a new skill at a lower price.

However, although these Udemy sales are tempting, there’s more to these discounts than meets the eye. In fact, prices that seem lowered for sales might not be sale prices at all. The following section will explain this mystery in detail.

How Much Do Udemy Courses Cost?

Most Udemy courses cost about $10, but there are also courses available for as little as $5. These prices aren’t due to Udemy sales though – they’re actually what the majority of cours regularly cost.

You might then ask what the deal is with the higher figures you’ve seen. The answer is that when you see courses that cost more than $150, those aren’t their actual prices. Instead, those numbers are artificially inflated.

This is the result of a popular and effective marketing strategy that uses browser cookies to track your visits to Udemy. If you don’t purchase a course during your first visit, the system shows you a higher price the next time you visit.

The point of this strategy is to add urgency and prompt visitors to make a purchase sooner. However, you can easily see behind the marketing curtain if you simply open the website in an incognito window.

As soon as you do that, browser cookies are unable to track your online behavior and you’ll see the course with the usual lower price. The same will happen if you clear all browsing data in your browser.

Conclusion

The answer to how often does Udemy have sales is almost always, depending on your browser. It’s worth noting that the tactic that Udemy uses to boost sales isn’t something outrageous. In fact, thousands of businesses use the very same marketing strategy. You’ve probably encountered several examples of it by now without realizing what’s at play.

The bottom line is that courses on Udemy are quite affordable and offer an opportunity to expand your education. If you would like to delve into this subject deeper and find out whether Udemy is worth your while, you can read the full Udemy review on Coursary.