The Language of Design: Form and Meaning

  • 4.6
Approx. 8 hours to complete

Course Summary

Learn how to create a design language system that can be used across different platforms and devices with this comprehensive course.

Key Learning Points

  • Understand the principles of design language and how to apply them to your projects.
  • Learn how to create a cohesive design system that can be used across different platforms and devices.
  • Explore the latest trends in design language and how they can be used to enhance user experience.

Related Topics for further study


Learning Outcomes

  • Create a design language system that can be used across different platforms and devices.
  • Apply principles of design language to enhance user experience.
  • Stay up-to-date with the latest trends in design language.

Prerequisites or good to have knowledge before taking this course

  • Basic understanding of design principles.
  • Familiarity with design software such as Sketch or Adobe XD.

Course Difficulty Level

Intermediate

Course Format

  • Self-paced
  • Online

Similar Courses

  • User Experience Design Essentials - Adobe XD UI UX Design
  • Interaction Design Specialization

Related Education Paths


Notable People in This Field

  • Jared Spool
  • Don Norman

Related Books

Description

In this course, critique is defined as a detailed, objective analysis of a work of graphic design and its effectiveness. Critique is an integral part of the making process for designers: it’s not just how we determine if a work of design is or is not successful, it’s how we move our work forward. Critique is also where other voices and opinions can be brought into the design process.

Knowledge

  • Recall and explain a lexicon of key terms relating to form, meaning, and audience, and apply them successfully within an appraisal of graphic design
  • Establish and articulate criteria for successful outcomes in a design project that are not limited by personal taste.
  • Employ various ways of talking about visual form, meaning, and context for a given work of design in an objective way. 
  • Develop an ability to engage with a work of design in an objective way.

Outline

  • Week 1: Course Orientation and Overview
  • Course Introduction
  • Defining Critique
  • Using the Lexicon and the Critique Framework
  • Who this course is for
  • Why Peer Review?
  • Peer Review Tips
  • How to apply feedback
  • About the Critique Framework
  • How to Pass This Course
  • Academic Integrity
  • About CalArts and the Program in Graphic Design
  • What is peer review?
  • Instructor Presence and Staff Support
  • Forum Guidelines
  • Requesting Peer Reviews
  • Week 1: Audience/Context/Culture
  • Introduction: Audience/Context/Culture
  • Thinking Through Making Form
  • Audience
  • Visual Language & Cultural Hierarchy
  • Agenda and function
  • Lexicon and Bibliography: Audience/Context/Culture
  • Instructor Critique: Audience/Culture/Context
  • Audience / Context / Culture
  • Week 2: Basics of Form
  • Introduction to Week 2
  • Introduction: Basics of Visual Form
  • Visual Contrast: Scale, Shape, Color, and Value
  • Visual Contrast: Line, Texture, Direction, and Movement
  • Contrast and Visual Hierarchy
  • Legibility and Readability
  • Sharpening and Leveling
  • Composition: Figure/Ground (from Introduction to Imagemaking)
  • Case Study/Demonstration Critique 1: April Greiman poster
  • Case Study/Demonstration Critique 2: Raymond Scott Poster
  • Case Study/Demonstration Critique 3: Superbad poster
  • Lexicon and Bibliography: Basics of Form
  • Case Study/Demonstration Critiques: Introduction
  • Basics of Form
  • Week 3: Meaning and Concept
  • Introduction to Week 3
  • Denotation and Connotation
  • Visual Icons, Similes, Symbolism, Metaphors, and Themes
  • Cliche, Pastiche, Appropriation, Parody, and Satire
  • Narrative / Sequence / Storytelling
  • Lexicon and Bibliography: Meaning and Concept
  • Instructor Critique: Narrative/Sequence
  • Meaning and Concept
  • Week 4: Synthesis: Critique and Effective Design
  • Introduction to Week 4
  • Agenda and Authorship
  • Why does design look contemporary?
  • Synthesizing the Lexicon, Part 1
  • Synthesizing the Lexicon, Part 2
  • Synthesizing the Lexicon, Part 3
  • Synthesizing the Lexicon, Part 4
  • Synthesis

Summary of User Reviews

This course on Design Language has received positive reviews from many users. They found it to be an informative and engaging course that helped them enhance their understanding of design principles. One key aspect that many users appreciated was the practical approach of the course that enabled them to apply the concepts learned in real-life scenarios.

Pros from User Reviews

  • Informative and engaging course
  • Practical approach to learning
  • Enhanced understanding of design principles
  • Great for beginners
  • High-quality content

Cons from User Reviews

  • Not suitable for advanced learners
  • Some sections could be more detailed
  • Limited interaction with instructors
  • No certification or credential
English
Available now
Approx. 8 hours to complete
Yasmin Khan Gibson, Randy Nakamura
California Institute of the Arts
Coursera

Instructor

Yasmin Khan Gibson

  • 4.6 Raiting
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