Course Summary
This capstone project is designed to help you put social marketing concepts into practice by applying them to real-world problems. You will create a comprehensive social marketing plan that addresses a real-world problem of your choice.Key Learning Points
- Learn to apply social marketing concepts to real-world problems
- Create a comprehensive social marketing plan
- Gain hands-on experience in social marketing
Related Topics for further study
- Social Marketing
- Real-world Problem Solving
- Comprehensive Planning
- Hands-on Experience
- Marketing Strategy
Learning Outcomes
- Ability to apply social marketing concepts to real-world problems
- Creation of a comprehensive social marketing plan
- Hands-on experience in social marketing
Prerequisites or good to have knowledge before taking this course
- Prior completion of social marketing courses on Coursera
- Working knowledge of marketing principles
Course Difficulty Level
AdvancedCourse Format
- Online
- Self-paced
- Project-based
Similar Courses
- Social Media Marketing
- Marketing in a Digital World
- Marketing Analytics
Related Education Paths
Notable People in This Field
- Philip Kotler
- Andreasen, Alan R.
Related Books
Description
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
Outline
- Capstone Project
- Welcome to the Capstone!
- How You Will Build Your Social Media Marketing Strategy
- Linked Cells in your Social Marketing Planning Worksheets
- Your Market Planning Tool
- Secondary Research to Start the Process
- Defining Your Social Market
- Download the Project Templates and Worksheets
- Steps to Complete for this Unit
- Download PDFs of the Presentation Slides
- Selecting a Strategy
- Establishing Your Empowering Concept
- Selecting Your Strategy
- Engagement Marketing
- Nurture Marketing
- Social IMC
- Community Support Sites
- March 9, 2016 Online Meetup Recording
- June 2, 2016 Online Meetup Recording
- Steps to Complete for this Unit
- 52 Week Scheduling Template for Engagement Marketing
- Develop Your Marketing Program
- Developing Your Marketing Program
- Creating Your Program's Budget
- Finding Performance Metrics to Power Your Plan
- Performance Funnels and KPIs
- Marketing is Funnel Management
- Finding Funnel Performance Metrics
- Justifying Your Program
- Steps to Complete for this Unit
- Download a Budget and Metrics Example
- Complete and Submit Your Capstone Projects
- Pilot Program
- Social Marketing Schedule
- Presenting Your Plan
- Final Presentation of the Specialization
- Steps to Complete for this Unit
- Peer Review and Congratulations!
- That's a Wrap!
- Don't forget to do your 3 peer reviews!
Summary of User Reviews
The Social Marketing Capstone is a great course for individuals interested in applying social marketing concepts to real-world problems. Many users thought the course was engaging and provided practical knowledge for social marketing campaigns.Pros from User Reviews
- Engaging course material
- Practical knowledge for social marketing campaigns
- Great for applying social marketing concepts to real-world problems
Cons from User Reviews
- Some users felt the course could have been more challenging
- Lengthy assignments
- Limited interaction with instructors
Randy Hlavac
4.9 Raiting
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