Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan

  • 3.9
Approx. 22 hours to complete

Course Summary

Learn the key concepts and practical skills to develop a business plan, including market research, financial projections, and marketing strategies.

Key Learning Points

  • Understand the importance of a business plan and how to develop one
  • Learn the process of market research and financial projections
  • Develop effective marketing strategies

Job Positions & Salaries of people who have taken this course might have

    • USA: $72,000
    • India: ₹5,50,000
    • Spain: €42,000
    • USA: $72,000
    • India: ₹5,50,000
    • Spain: €42,000

    • USA: $78,000
    • India: ₹10,00,000
    • Spain: €42,000
    • USA: $72,000
    • India: ₹5,50,000
    • Spain: €42,000

    • USA: $78,000
    • India: ₹10,00,000
    • Spain: €42,000

    • USA: $67,000
    • India: ₹7,50,000
    • Spain: €35,000

Related Topics for further study


Learning Outcomes

  • Develop a comprehensive business plan
  • Conduct market research and create financial projections
  • Create effective marketing strategies

Prerequisites or good to have knowledge before taking this course

  • Basic understanding of business concepts
  • Access to computer and internet

Course Difficulty Level

Beginner

Course Format

  • Self-paced
  • Video Lectures
  • Quizzes
  • Assignments

Similar Courses

  • Entrepreneurship
  • Marketing
  • Financial Management

Related Education Paths


Related Books

Description

According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'.

Outline

  • INTRODUCTION
  • Construction Zone One: The Business Development Process
  • The Quad-P Planning Process
  • Pieces for the Dream
  • The E-Myth Revisited Summary-Part Three
  • Validate Your Business Model
  • Practice Quiz 1.1: The Ultimate Goal: Test How Clearly You Understand the Ultimate Goal of Your Business Development Process
  • Practice Quiz 1.2: Principles: Test Your Understanding of the Steps Required to Reach Your Ultimate Business Development Goal
  • Practice Quiz 1.3: Know the Parts: Test You Understanding of the Milestones that must be Achieved to Reach Your Business Development Goal
  • Module One Graded Quiz: Quad-P Planning: Confirm Your Understanding of the Steps, Milestones, and Ultimate Goal of the Business Development Process
  • PRINCIPLED PLANNING
  • Process Principles Revisited
  • Process Planning Principles Continued
  • The Anatomy of a Plan
  • Mantra of the Day: Maxcha, Minche Baby!
  • The Perfect Meal Part 1: An Example of Adaptive and Process Planning
  • The Perfect Meal Part 2: An Example of Adaptive and Process Planning
  • The Anatomy of a Plan: Simple & Compound
  • The Anatomy of a Plan: Complex & Meta
  • Dissecting Planning Further - Part 1: An In Depth Examination of the Different Types of Planning
  • Dissecting Planning Further - Part 2: An Illustrated Example of Adaptive Planning
  • Dissecting Planning Further - Part 3: An Illustrated Example of Process Planning
  • Dissecting Planning Further - Part 4: An Example of Principled Planning - - Putting it All Together
  • 29 Year Old Entrepreneur-Now Co-Founder of a $1 Billion Startup.
  • How These Entrepreneurs Found Success in an Industry They Knew Nothing About
  • The Lost Art of Planning
  • The Principles of Planning
  • Graded Quiz 2.1: Principled Planning: Test Your Recall of the Principles Impacting the Planning Process Inherent in an Entrepreneurial Mindset
  • Practice Quiz 2.2: Planning Anatomy: Test Your Understanding of the Different Types of Problems and Their Corresponding Different Types of Planning
  • Practice Quiz 2.3: Test Your Ability to Recognize the Type of Planning Required for a Given Problem
  • Module Two Graded Quiz: Test Your Ability to Execute the Principles To Guide the Type of Planning Required by the Quad-P Planning Process
  • CREATING THE VALUE THAT WILL CREATE A CUSTOMER
  • What is Value?
  • Proposing Value
  • Finding Proven Value
  • Proofing Problem: Invite Co-creation
  • Proofing Problem: Co-creation Continued
  • Proofing Problem: Social Listening & Searching Tracking
  • How to Turn an Idea into a Startup-Begin with a Business Concept Statement
  • How to Develop a Compelling Value Proposition
  • 4 Steps To Building A Compelling Value Proposition
  • The Value Proposition Canvas by Strategyzer
  • Practice Quiz 3.2: Value Proposition: Test You Ability to Develop a Compelling Value Proposition
  • Graded Quiz Testing Your Ability to Validate a Value Proposition
  • Construction Zone Two: Value Proposition
  • How to Use Google Adwords Keywords Tool
  • How to Do Keyword Research
  • PROPOSING THE BUSINESS CONCEPT STATEMENT
  • Proposing the Business Concept Statement - Part 1
  • Proposing the Business Concept Statement - Part 2
  • Proofing The Business Concept Statement
  • Practice Quiz 3.1- Business Concept: Test Your Understanding of a Business Concept Statement
  • Module Three Graded Quiz: Test Your Understanding of the Business Concept
  • The Business Model and Launch Plan
  • The Good News
  • Motivation to Master
  • Numbers - Part 1
  • Numbers - Part 2
  • Narratives & Infrastructure
  • Proposing the Business Model
  • Launch into Strategy
  • WHAT IS A BUSINESS MODEL
  • Do You Really Understand What Your Business Model Is?
  • (BUSINESS MODEL) INNOVATION VS. (PRODUCT) INVENTION
  • Do Some Business Models Perform Better
  • Business – Why the Business Model is so important
  • How would You Describe Your Business Model
  • Business Model Canvas in 5 Minutes
  • Business Model Generation
  • Business Model Canvas-A Complete Guide
  • What is Strategy?
  • Strategy versus Business Model
  • The St. Gallen Business Model Navigator
  • Practice Quiz 6:1 Business Model
  • Graded Quiz on Business Model: Test Your Understanding of the Business Model Milestone

Summary of User Reviews

Explore the world of business planning with Coursera's comprehensive online course. Highly recommended for individuals seeking to develop their entrepreneurial skills and knowledge.

Key Aspect Users Liked About This Course

The course provides practical and real-world insights into the business planning process.

Pros from User Reviews

  • Interactive and engaging course materials
  • Expert instructors with vast knowledge of the subject matter
  • Practical exercises and assignments to enhance learning
  • Great value for money
  • Flexible learning schedule

Cons from User Reviews

  • Some course materials may be outdated
  • Lack of personalized feedback from instructors
  • Course may be too basic for experienced entrepreneurs
  • Limited networking opportunities
  • No certificate of completion for free learners
English
Available now
Approx. 22 hours to complete
Ken Szymusiak, Forrest S. Carter, David Wheeler
Michigan State University
Coursera

Instructor

Ken Szymusiak

  • 3.9 Raiting
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