Course Summary
This course is designed for aspiring entrepreneurs, managers, and corporate leaders who want to learn how to foster innovation and drive growth within their organizations. Through case studies and hands-on exercises, you will learn the principles and strategies of corporate entrepreneurship and how to apply them to your own projects.Key Learning Points
- Understand the role of innovation and entrepreneurship in corporate growth
- Learn how to identify and evaluate new market opportunities
- Develop a corporate innovation strategy and implement it effectively
Related Topics for further study
Learning Outcomes
- Develop a comprehensive understanding of corporate entrepreneurship principles and strategies
- Learn how to identify and evaluate new market opportunities for your organization
- Develop a corporate innovation strategy and implement it effectively
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business principles and practices
- Access to a computer and the internet
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Case studies
- Hands-on exercises
Similar Courses
- Entrepreneurship and Business Planning
- Innovation and Creativity Management
Related Education Paths
Notable People in This Field
- Eric Ries
- Clayton Christensen
Related Books
Description
The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.
Outline
- Identifying and Analyzing the Opportunity
- Key enablers of corporate entrepreneurship
- Setting up a formal structure for corporate entrepreneurship
- What are entrepreneurial opportunities?
- Asking for ideas from employees
- What impact do knowledge conditions have in your industry?
- Are the demand conditions in your industry favorable?
- What is the lifecycle stage of your industry?
- Is the industry capital intensive?
- Is the industry advertising intensive?
- Are you trying to enter a concentrated market?
- What is the average size of a company in the industry?
- What demographic changes are creating new market needs?
- What psychographic changes are opportunistic?
- What technical advancements are emerging?
- What societal changes are presenting new opportunities?
- What political and regulatory forces will influence the market?
- How does the learning curve influence your success?
- What complementary assets are critical to develop?
- What is the reputation of your competitors?
- What is value innovation?
- What existing factors can you eliminate?
- Where can you reduce factors and not reduce value?
- Which factors can you raise above competitors?
- What new factors can you create?
- Is the problem real?
- Does your solution create value for your stakeholders?
- Is your advantage superior and sustainable?
- Can you build the right team at the right time?
- Welcome
- Meet Dr. James V. Green
- The Opportunity Analysis Canvas
- Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
- Opportunity Analysis
- Building the Business Model
- Customer, market, and value propostion
- Product-market fit: The heart of the business model
- Walkthrough of the Business Model Canvas - Part 1
- Walk-through of the Business Model Canvas - Part 2
- How do you develop a business model?
- Why talk to customers? What do they know?
- How to get insights from customers
- What to do before the interview
- Building a pipeline of customer interviews
- What to do after the interview
- Cold calling 101
- Why have customer segments at all?
- Customer segments, value propositions, and product features
- Customer types
- Customer segments and business models
- Minimum viable product (MVP)
- Crossing the chasm
- What is a channel?
- Product-channel fit
- Cost structure
- Key activities
- The rest of the business model canvas
- Key partnerships
- Key resources
- Meet Dan Gordon
- Business Model Generation
- Talking to Humans
- Initial Business Model Canvas
- Crafting Strategies for Innovation Initiatives
- What are some basic types of innovations?
- How can an audit reveal innovation competence and weakness?
- How many ways can companies innovate?
- How does innovation occur at different business levels?
- How does technology uncertainty influence an innovation in the marketplace?
- What are key "associating" skills of innovators?
- How do innovation managers survive an innovation project?
- What's inside an innovation portfolio?
- How do disruptive innovations change the marketplace?
- How are innovations revealed in a blue ocean strategy?
- How can lead users contribute to an innovation strategy?
- How can open innovation become an entrepreneurial strategy?
- Meet Dr. Thomas J. Mierzwa
- Managing Innovation
- Innovation Roadmap
- Building the Proposal
- Financial statement metrics
- The entrepreneurial spectrum
- The "too typical" return on investment (ROI) process
- Finance for the corporate entrepreneur
- A better approach to return on investment (ROI)
- Intangible assets and return on investment (ROI)
- Financial statement basics
- Financial statement details
- Sources of funding
- Internal funding
- Customer and vendor financing
- Franchising
- Joint ventures
- Co-branding
- Licensing agreements
- Business proposals and the pitch
- How to write an effective business proposal
- What do your funding sources want to see
- How to create a pitch deck
- Do's and don'ts of the pitch
- Meet Michael R. Pratt
- Entrepreneurial Finance
- Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
- Final Business Model Canvas
- Final Pitch
Summary of User Reviews
The Corporate Entrepreneurship Project course on Coursera received positive reviews from users. Many found the course to be informative and helpful for aspiring entrepreneurs.Key Aspect Users Liked About This Course
The course content was well-organized and provided practical insights into the world of corporate entrepreneurship.Pros from User Reviews
- The course content is well-structured and easy to follow.
- The instructors are knowledgeable and engaging.
- The course provides practical insights into corporate entrepreneurship.
- The assignments and quizzes are challenging but manageable.
- The course is a great way to learn about entrepreneurship in a corporate setting.
Cons from User Reviews
- Some users found the course to be too basic for their needs.
- The course may not be suitable for those with advanced knowledge of entrepreneurship.
- The course does not provide a lot of hands-on experience.
- Some users found the course to be too theoretical and not practical enough.
- The course may not be as engaging for those who are not interested in entrepreneurship.
Dr. James V. Green
4.4 Raiting
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