Brief Introduction
This course is for current and future business leaders, entrepreneurs and executives, as they navigate an operating environment that increasingly emphasizes the simultaneous creation of business and social valueDescription
Course description
This course is for current and future business leaders, entrepreneurs and executives, as they navigate an operating environment that increasingly emphasizes the simultaneous creation of business and social value. It provides students with an in-depth understanding of how marketing principles can be applied to create short-term and lasting social change. Students explore dimensions of product brand-based, corporate, and nonprofit purpose-led marketing and learn to analyze and develop successful marketing and organizational strategies that deliver mutual benefits for business and society. Areas of study include cause-related marketing, cause branding, nonprofit branding, social movements, strategic philanthropy, corporate social responsibility, and shared value.
Summary of User Reviews
Harvard's Marketing for Social Change course offers valuable insights and strategies for making a positive impact on society. Many users found the course engaging and informative, with a focus on real-world examples.Key Aspect Users Liked About This Course
Real-world examplesPros from User Reviews
- Engaging and informative content
- Valuable insights and strategies
- Expert instructors with extensive experience
- Flexible schedule and online platform
- Practical application of concepts
Cons from User Reviews
- Relatively high cost compared to other online courses
- Limited interaction with instructors
- Some users found the content too basic or introductory
- No formal certification or accreditation
- Limited networking opportunities
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