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Marketing Analytics: Fundamental Data-Driven Marketing

$ 2900

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Brief Introduction

This course introduces marketing analytics, including web analytics and data modeling

Course Summary

Learn the fundamentals of marketing analytics and data-driven marketing in this course from Harvard. Discover how to use data to make informed marketing decisions and improve your overall marketing strategies.

Key Learning Points

Understand the importance of data-driven marketing in today's digital age
Learn how to analyze and interpret data to make informed marketing decisions
Discover how to use data to improve your overall marketing strategies

Job Positions & Salaries of people who have taken this course might have

- USA: $60,000 - $90,000
- India: INR 6,00,000 - INR 10,00,000
- Spain: €25,000 - €35,000
- USA: $60,000 - $90,000
- India: INR 6,00,000 - INR 10,00,000
- Spain: €25,000 - €35,000
- USA: $70,000 - $120,000
- India: INR 8,00,000 - INR 20,00,000
- Spain: €30,000 - €50,000
- USA: $60,000 - $90,000
- India: INR 6,00,000 - INR 10,00,000
- Spain: €25,000 - €35,000
- USA: $70,000 - $120,000
- India: INR 8,00,000 - INR 20,00,000
- Spain: €30,000 - €50,000
- USA: $50,000 - $80,000
- India: INR 4,00,000 - INR 8,00,000
- Spain: €20,000 - €30,000

Learning Outcomes

Understand how data can be used to inform marketing decisions
Learn how to analyze and interpret data to improve marketing strategies
Develop skills in data-driven marketing

Prerequisites or good to have knowledge before taking this course

Basic understanding of marketing principles
Familiarity with data analysis tools (recommended)

Course Difficulty Level

Intermediate

Course Format

Self-paced
Online

Similar Courses

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Data-Driven Marketing

Related Education Paths

Notable People in This Field

Neil Patel
Avi Goldfarb

Related Books

Description

Course description

This course introduces marketing analytics, including web analytics and data modeling. As big data moves into the mainstream, marketers are seeing the opportunity to make the profession more scientific and numbers-driven than ever before. Marketing analytics is one of the largest areas of marketing today. In addition, with measurement at the center of every marketing campaign, marketers have the opportunity to prove the return on investment of their programs with unprecedented accuracy. Yet, this wealth of data can be overwhelming. Every channel has its own metrics, every demographic group's behavior can be mined for targeting information. What are the numbers that matter? And what are they really telling us? How can we best leverage big data and marketing analytics to optimize results? This course explores the growing role of data in marketing. Taking a two-fold approach, the course focuses on the data of marketing. Students learn how to use the two main categories of data available to marketers: internal, or what is called marketing analytics; and external, or big data. In this course, students learn web analytics fundamentals, creating data dashboards, and predictive analytics. This is a purely data-driven course; it does not teach programming. Using real-world examples and practical exercises, the course allows students to understand the interactions between both kinds of data, and how best to use analytics to improve marketing outcomes, demonstrate return on investment to the C-suite, and create increasingly effective marketing campaigns.

Summary of User Reviews

Discover the fundamental principles of marketing analytics and learn how to use data to drive marketing decisions with this online course from Harvard. Students have praised its comprehensive coverage of the topic, and its practical applications that can be immediately implemented in real-world marketing scenarios.

Key Aspect Users Liked About This Course

The course provides practical applications that can be immediately implemented in real-world marketing scenarios.

Pros from User Reviews

Comprehensive coverage of marketing analytics
Hands-on experience with real-world datasets
Instructors are knowledgeable and engaging
Great for beginners and intermediate learners
Flexible online format allows for self-paced learning

Cons from User Reviews

Some students found the pace to be too slow
Limited interaction with other students
Not as in-depth as some other marketing analytics courses
Not suitable for advanced learners
Expensive compared to other online courses

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