International Marketing Entry and Execution
- 4.7
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Course Summary
This course provides an overview of international marketing and covers the entry and execution strategies for businesses looking to expand globally.Key Learning Points
- Learn about the challenges and opportunities of international marketing
- Understand the different entry strategies for expanding globally
- Explore the various execution strategies for marketing internationally
Job Positions & Salaries of people who have taken this course might have
- USA: $85,000 - $120,000
- India: INR 12,00,000 - INR 18,00,000
- Spain: €45,000 - €70,000
- USA: $85,000 - $120,000
- India: INR 12,00,000 - INR 18,00,000
- Spain: €45,000 - €70,000
- USA: $45,000 - $65,000
- India: INR 6,00,000 - INR 9,00,000
- Spain: €25,000 - €40,000
Related Topics for further study
- International market research
- Global branding
- Market entry strategies
- Cultural considerations
- Digital marketing internationally
Learning Outcomes
- Develop a global marketing strategy for a business
- Evaluate the different entry strategies for expanding globally
- Implement effective marketing campaigns in international markets
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Familiarity with global markets
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Interactive quizzes
Similar Courses
- Global Marketing Strategies
- International Business Essentials
Related Education Paths
Notable People in This Field
- Marketing Guru
- Marketing Expert
Related Books
Description
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
Outline
- B2C (Business to Consumer) Marketing
- Introduction to Specialization
- 1.1 Introduction to Course
- 1.2 CSI in International Marketing
- 1.3 B2C Marketing
- 1.4 Interview B2C
- 1.5 Targeted Mini VSA
- 1.6 Marketing to Bottom of Pyramid
- Syllabus
- Recommended Reading on Noon Nopi
- Let's Connect on Social Media
- Slides
- References
- Lesson 1 Practice Quiz
- Entry, Targeting and Positioning
- 2.1 Market Landing
- 2.2 Market Targeting
- 2.3 Market Positioning
- 2.4 Self Positioning
- 2.5 Interview Phil Zerrillo
- Recommended Reading on Marketing Strategy
- Slides
- References
- Lesson 2 Quiz
- Marketing Mix and Cross Country & Cross Industry Growth
- 3.1 Product Marketing
- 3.2 Promotion Marketing
- 3.3 Place Marketing
- 3.4 Price Marketing
- Slides
- References
- Lesson 3 Quiz
- 7S of International Marketing Innovation
- 4.1 7S Innovation Marketing
- 4.2 S1: Social Marketing
- 4.3 S2: Small Marketing
- 4.4 S3: Simple Marketing
- 4.5 S4: Skip Marketing
- 4.6 S5: Sports Marketing
- 4.7 S6: Screen Marketing
- 4.8 S7: Set Marketing
- Instructor's Thank You
- Slides
- References
- How to Record and Post Your Video
- Lesson 4 Practice Quiz
- Final Quiz
Summary of User Reviews
This international marketing course covers the entry and execution strategies for businesses looking to expand globally. Many users found the course engaging, informative, and well-structured. One key aspect that many users thought was good was the practical examples and case studies that helped them understand the concepts better.Pros from User Reviews
- Well-structured course
- Engaging and informative
- Practical examples and case studies
- Great for businesses looking to expand globally
- Instructors provide valuable insights
Cons from User Reviews
- Some topics could be more in-depth
- Limited focus on certain regions
- Not suitable for individuals with no marketing background
- Some lectures are too long
- Could benefit from more interactive elements
Dae Ryun Chang
4.7 Raiting
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This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. e. Cross Country and Cross Industry Innovation in marketing....
